Itamar Cohen, Owner and CEO at ZIPIT

Itamar Cohen, CEO of ZipIt, proves there is still honor in business

Two and a half years ago All Inclusive Marketing helped a client called ZipIt Zipper Bags with an integrated online marketing plan and digital integrations. They hired us to optimize their website, increase conversions, perform affiliate marketing and search marketing duties, and naturally, we put several of our best people on the job.

A few months into the contract and after having several delays in payment from the client with promises of “the money is coming next week” we got ourselves into a big hole. We paid our team on time and in full, not expecting that one day several months in, ZipIt Zipper Bags would just disappear and back out completely…

When you’re a start up this is a really hard and expensive lesson to learn. We took great care of our team and their account, but didn’t receive a cent in return and went $27,000 into a hole in the process of doing what we thought was right.  (more…)