What is The Future of Wearable Technology?

Google Glass - What is Wearable TechnologyYou may already have heard the term “wearable technology” already, if not, prepare for the torrent. It’s on the verge of becoming an integral part of our lives. What is it? It’s a broad term that refers to technology that can be worn as clothing or an accessory that incorporates advanced technologies.

The technical term for wearable tech is “Augmented Reality”. For the rest of us it simply means technology that fits seamlessly into our lives in a form that we are already familiar with like eyewear, contact lenses (yes, I’m not kidding), a watch, a wristband, clothing, jewelry or an accessory.

Is this for me you ask? Well, I believe that there will be one or several devices that will resonate with you. Why Not? Think of everyday applications where you normally turn to your smartphone, tablet, laptop or a single purpose device and re-imagine them as part of something you already wear.

 

Say, for example, your goal is to shed a few pounds. You can turn to a simple wristband like Nike+ Fuelband that incorporates an accelerometer that measures your movement and converts it into calories burned. You set your daily goal, put it on and it tracks your activity which you can see on the band’s display along with distance travelled and the time. Your smartphone will give you more data so that you can track your progress over time. (more…)

Google Affiliate Network Shut Down – Now What?

Google Affiliate Network Shut Down GAN's GoneThere has been a feeding frenzy since Google announced the closure of their affiliate network last week. Merchants, affiliates, networks and agencies have been in a mass turnover period while they figure out what to do and how to help each other.

We have been working with several companies with their changeovers in the last few days. Many merchants are going to Linkshare and Commission Junction, while others move to more niche solutions.

We’ve spoken with several merchants who are grateful to have alternative options outside of the obvious few, because in a time of change, comes a time for opportunity and advertisers need to be careful they are making the right decisions long term. (more…)

Google Mobile Opportunities for Publishers

Google AdSense on your Mobile DeviceThis week I’m blogging about Google AdSense and various opportunities for publishers across multiple platforms using Google’s suggestions from their Google AdSense in your City series.

The third part of their invitation only session in Vancouver last week covered essential mobile marketing tips and strategies for publishers and small businesses. Here are my notes from the session.

  • Get a mobile site once your website gets 10-15% of visitors through mobile devices.
  • Know how much traffic you get to your site through your analytics.
  • By 2015, Mobile Users will Surpass Desktop Users.
  • In the next 18 months, 15-30% of traffic to your site will come from mobile.

What’s your Mobile Strategy?

  1. Replicate Top Content (retain mobile users that want to access content on the go) ie: CNN
  2. Add unique mobile content (provide additional utility to engage with your brand on the go.

Tip: use Google analytics to find out where your visitors are spending all their time on your site then transition that over to mobile. (more…)

Top 10 AdSense Tips from Google

Google AdSense Sample

Google AdSense Example

I recently had the pleasure of attending the Top AdSense Optimization Tips presented by Google AdSense in Your City with friends James and Arlene Martell. I found it quite advanced but extremely useful for those at an intermediate to advanced level of Google AdSense.

Here are my major takeaways from the first part of this three part series:

What Drives AdSense Revenue?

  1. Revenue Per 1000 Impressions (RPM)
  2. Click – Through Rate (CTR)
  3. Volume of Impressions (Page Views)

Revenue = # of impressions / 10000 x RPM (25,000 x $2 = $50) + # of clicks x CPC (1000 x $0.05 = $50)

1. Sizes

Use wide ad formats opted in to text & image in these sizes

  • 728×90
  • 300×250
  • 336×280
  • 160×600

Google suggests to run both image and text advertisers. (more…)

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