There has been a feeding frenzy since Google announced the closure of their affiliate network last week. Merchants, affiliates, networks and agencies have been in a mass turnover period while they figure out what to do and how to help each other.
We have been working with several companies with their changeovers in the last few days. Many merchants are going to Linkshare and Commission Junction, while others move to more niche solutions.
We’ve spoken with several merchants who are grateful to have alternative options outside of the obvious few, because in a time of change, comes a time for opportunity and advertisers need to be careful they are making the right decisions long term. (more…)