With Europe’s largest and most powerful affiliate community coming to North America next week with the premier of their new Performance Marketing Insights Conference, I wanted to find out more about their move to the US. Below is a Q&A they generously allowed me in an exclusive interview.
Q: Please tell me a about A4u’s move to North America. Why have you decided to come now and what do you hope to gain from your presence here?
A4u has successfully programmed and executed over 15 international conferences, six Performance Marketing Awards Ceremonies, 20+ Networking Events, an Affiliate Forum and Performance Marketing News & Resource Portal. Our events have taken us across Europe including London, Amsterdam, Munich and Barcelona. It was therefore a natural step to come to the U.S. The opportunity to put on a stateside event in an exciting city like New York, complements our innovative mentality and allows us to focus on offering the most forward-looking global content in a performance marketing conference with both a local and international focus.
Our aim in launching Performance Marketing Insights is to grow the presence and professionalism of the industry we have been passionate about throughout our 14 year history. We wanted to offer a platform in which leaders in the digital marketing space could share the latest strategies, technologies and innovation taking place within the rapidly evolving performance marketing industry, as well as meet and develop the opportunity for new partnerships and generate new revenue streams, not only in the U.S. but across the globe. (more…)