Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)

Affiliate Marketing Terms, Metrics and KPIsAffiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one of our Affiliate Marketing Terms, Definitions and Abbreviations we talked about key players in the performance marketing space. In part two, we define the various affiliate marketing models that exist. This next section takes a look at the terms used when discussing common key performance indicators and affiliate marketing metrics.

Metrics and Key Performance Indicators

AOV / AOS – Average Order Value / Average Order Size

There are two general references to AOV or AOS. These are the overall Average Order Value of all purchases made on a website. If you look at your Google Analytics, for example, and go to your Conversions > Ecommerce > Overview section, this is the one called “Average Value”. (more…)

5 Ways to Avoid Shopping Cart Abandonment

With the Holiday Season quickly approaching, performance marketers are already getting ready for a busy next few months. Merchants are preparing their sites for higher traffic and creatives are already being planned to capture early Christmas shoppers.

A recent webinar  hosted by Chris Nicholls of SeeWhy Inc. highlighted 5 great ways to avoid shopping cart abandonment, which can help you prepare for the upcoming quarter.

Here are our notes taken from the webinar:

Shopping cart abandonment rates have been increasing year over year. From 2009 to 2011, shopping cart abandonment rates have increased from 68%, 71% to 72% respectively.  Two of the main reasons for abandonment rates are; the ability to store items in your shopping cart and that shoppers are becoming more savvy and shopping around before making a purchase. In order to capitalize on converting these customers, merchants should consider increasing their “persistent cart” length times to 60 – 90 days as well as compare their prices to Amazon.com, the “online price benchmark”. During the 2011 holiday season 60% of customers went to Amazon before making a purchase. (more…)

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