Hottest Content Marketing Event of the Year: Content Marketing World 2014

I loved this article Jules Babcock wrote about Content Marketing World as we get closer to the event coming in September of this year. It’s a fun read and absolutely worth checking out if you understand the value of content marketing in the world of digital marketing today.

Imagine the scene: You arrive in Cleveland on September 8th, it’s a gorgeous day and you’re pumped to head to the largest content marketing event of the year, Content Marketing World

After checking into your hotel and tweeting about how excited you are to see Kevin Spacey speak at #CMWorld (maybe you’ll meet him! Wouldn’t that would rock your world?!), you head to the Convention Centre to kickoff the whole event by attending a pre-event workshop.

You can’t miss the mobile business boat so you decided (after tough deliberation of the 12 workshops) on the Constructing and Executing a Mobile Content Marketing Strategy workshop – it’s probably going to be so informative you brought spare business pens, a laptop, a tablet, and a notebook! (more…)

How to Discover Hundreds of Powerful Content Ideas for Your Business

This is a live blog post from #OMSummit, Day 2, in San Diego. Session presented by Arnie Kuenn, President of Vertical Measures.

content is the key to effective marketing

Benefits of a Blog:

  • Gives you a vehicle to post new content
  • Allows for internal linking
  • Keeps the search engines coming back – Have 434% more indexed pages (in example)
  • Have 2X as many back links (in example)
  • Site gets 55% more traffic (in example)
  • You have 79% more twitter followers (in example) (more…)
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