How To Group Your Affiliates for Success

Affiliate Marketign Groups & TypesThis week the question, “What are the different affiliates types or groups you use to be successful in your programs?” was asked of me. Great question.

Although there is no “standard” answer since many businesses have their own definition and breakdown of affiliates, here are my personal 17 key affiliate types and groups that help us remain successful in our affiliate program management.

1. Search Affiliates (PPC)

These are affiliates who use use pay per click efforts to drive the bulk of their sites. They may have their own landing pages which include affiliate links or perhaps direct link to the merchant site using their affiliate link as a redirect. Regardless, they pay for traffic to go where they need it to.

2. Content Affiliates (strictly SEO)

Content affiliates create original content on static sites, such as About.com or Top10Review type sites, then use their SEO experience to drive traffic through natural search results. These can be extremely useful for article type exposure, niche sites, review sites and second and third tier search engines, not to mention international search engine rankings. (more…)

Leveraging the “Offline” Channels by #AMDays Keynote Jason Spievak

Keynote and last session of day 1 of affiliate management days conference is “Leveraging the “offline” channels presented by Jason Spievak, CEO of Ring Revenue. As expected, it was a very informative session. Here are my key takeaways:

  • The “Call” industry is a billion dollar a year industry. Don’t turn a blind eye to this industry – it’s likely the most significant opportunity that you are not currently taking advantage of.
  • $300 billion is spent on advertising in the US every year, and only 15% of that is online. that means 85% of $300 billion is spent offline. So make sure you’re looking at this. (more…)
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