Google Affiliate Network Shut Down – Now What?

Google Affiliate Network Shut Down GAN's GoneThere has been a feeding frenzy since Google announced the closure of their affiliate network last week. Merchants, affiliates, networks and agencies have been in a mass turnover period while they figure out what to do and how to help each other.

We have been working with several companies with their changeovers in the last few days. Many merchants are going to Linkshare and Commission Junction, while others move to more niche solutions.

We’ve spoken with several merchants who are grateful to have alternative options outside of the obvious few, because in a time of change, comes a time for opportunity and advertisers need to be careful they are making the right decisions long term. (more…)

Is There a Market for Affiliate Marketing in China?

I had three very interesting phone calls last week from completely different people asking me about affiliate marketing in China. One, a US based investor asking my opinion about the potential of affiliate marketing in China, another, a Chinese branding company looking to do business with us and the last a New York based Chinese Affiliate Network focused on US product sales in China.

I asked a few questions to get a better understanding of the marketplace and their understanding of it.

Chinese Affiliate Network: ChinadGateway

I was really intrigued when these guys called me because they were looking for US based companies wanting to advertise to a Chinese market on a performance base. However when I asked how affiliate marketing worked in China, they said Chinese affiliate marketers generally worked on a CPM basis only. They do not work on a rev share or CPA model. When I asked why, they said Chinese internet marketers wouldn’t take the risk because Chinese buyers don’t generally look at unknown brands or products. Chinese online buyers want only recognized brands of products that are not manufactured in China. I saw two big problems with their model in targeting US advertisers. (more…)

Affiliate Window (Buy.at) Stepping Up Their Game

affiliate window performance marketing network reviewedAccording to Affiliate Window, formerly known as Buy.at, they are the first affiliate network to proactively combat the risks brought about by the recession and expose advertisers who haven’t cleared their existing publisher invoices on time. In one of the boldest moves by a network in recent times, Affiliate Window is putting publishers first by allowing them to manage their cash flow by indicating which retailers pay promptly and reliably. The way it works is relatively straight forward:

  • Any advertiser operating on a green status is completely safe to promote and will pay very very quickly.
  • Any advertiser operating on an amber exposure level 1 status is a low risk advertiser who pays Affiliate Window via Direct Debit but has exceeded their credit insurance limits.
  • Any advertiser operating on an amber exposure level 2 status is a medium risk advertiser who has exceeded their credit insurance limit.
  • Any advertiser operating on an amber exposure level 3 status is a medium risk advertiser, within their credit insurance limit but with overdue invoices.
  • Any advertiser operating on an amber exposure level 4 status is a high risk advertiser, they have exceeded their credit insurance limit and have overdue invoices.
  • Any advertiser operating on a red status should be avoided. (more…)

What is ExactView Affiliate Management Tracking Technology?

Last month I had a very interesting phone call from one of the original founders of Buy.at Affiliate Network, Malcolm Cowley. An extremely intelligent and interesting man, Malcolm explained in many details the direction he believed to be the future of in house affiliate marketing optimization.

Now leading the efforts at Performance Horizon Group for ExactView, Malcolm explained many things about why ExactView would make it’s mark in the future of affiliate marketing.

Here’s a quick Q&A summary from our session:

Q: Tell us about Performance Horizon Group and why a merchant would be interested in you.

A: PHG offers a proprietary SaaS platform called ExactView for brands and publishers to manage their key revenue, drive relationships in-house, and make critical decisions through data analysis, thereby limiting risk across their web, social and mobile strategies. Our solutions are designed for several marketing channels including: Affiliate, Lead Generation, Mobile, and Social. (more…)

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