One of my frequent readers asked a question of me I thought was a fabulous topic, and a much overlooked question by many. The question was “How do you set up an effective affiliate / or performance marketing team? What positions do you feel are vital?” Great, question! Thanks for asking it.
The best affiliate managers I know have a variety of skills, and the best affiliate programs generally have an entire team of skilled people working on different aspects of the program. Here are the roles and skill sets I would recommend in order to build your powerhouse affiliate marketing team. (more…)