Keynote and last session of day 1 of affiliate management days conference is “Leveraging the “offline” channels presented by Jason Spievak, CEO of Ring Revenue. As expected, it was a very informative session. Here are my key takeaways:

  • The “Call” industry is a billion dollar a year industry. Don’t turn a blind eye to this industry – it’s likely the most significant opportunity that you are not currently taking advantage of.
  • $300 billion is spent on advertising in the US every year, and only 15% of that is online. that means 85% of $300 billion is spent offline. So make sure you’re looking at this. (more…)