How Will Layar’s Interactive Print Influence the Future of Internet Marketing?

The days of seeing a product in a magazine and then finding it in a store or online later to purchase it are over. Today’s consumers want what they want and they want it now. Waiting is not an option. With the new augmented reality and interactive print technologies from Layar, the wait is over.

Using augmented reality, Layar turns any print or flat page into an interactive storefront. After a customer has downloaded the free app onto their smart phone or tablet, they simply point their device at an ad in a magazine and click, and they are taken to the company’s online store or a video or a social media outlet.

Currently, this technology is being used extensively by Dutch companies, but is it now finding its way into North America. Over six million consumers in the US have downloaded the app and over twenty-seven million have worldwide.

What does this mean for the future of internet marketing and consumer buying? This technology blurs the line between print and online marketing. Marketing campaigns will be designed with an eye towards creating visually stimulating and eye popping ads that shake up the entire buying experience and encourage readers to move from the page to online immediately. (more…)

Trends & Innovations in the Affiliate Marketplace – Live Blog Post from AMDays

I’m live blogging in a few different places this week while at Affiliate Management Days (the new affiliate management conference in San Francisco) and so far I’ve found it to be really fun and interesting. I’m sitting in a session called Trends & Innovations in the Affiliate Marketplace being taught by Google’s Ali Pasha.

I have to leave early, but here are my take aways from the first 20 mins of this session:

  • Google affiliate network spends 70% of their time thinking about what will move the needle and push the limits to trends and innovation optimization.
  • Top three focuses: Social, Mobile and Commerce (more…)
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