Brandverity affiliate fraud monitoring toolIn my quest to help better the name of the affiliate marketing industry (#FBAME), I decided to interview certain people who work to make a difference through the services they provide or the knowledge they shed on particular affiliate marketing matters. This week I had a Q&A with David Naffziger, CEO of affiliate fraud monitoring solution, Brandverity.

Q: When was Brandverity first Founded and how long did it take to create?

A: We first began looking at the idea in November 2007. I made it to my first Affiliate Summit in January and gathered enough interest to begin work that month. We launched an alpha version by mid-May and opened up to a much broader audience in September 2008. (more…)