One of my most trusted partners and respected colleagues wrote this post just for SarahBundy.com in order to help advertisers understand what opportunities really lie in email marketing best practices. Jennifer Myers Ward has been involved the online marketing industry since 1997. She worked for Amazon.co.uk for 3 years, where she won the “door desk” award for her contribution to Amazon’s UK growth. This post is for you, from her, so you can understand what’s involved in true email marketing and how to become more successful online:
“If I had a dime for every time a prospective client tells me, “yes, of course we do email marketing”, let’s just say I’d be floating on a yacht somewhere in the Caribbean right now. So what does it mean to “do” email marketing? Sending out one big email to your whole file and sitting back waiting for the sales to roll in? If only it were that easy.
Sure, for very little to no money you can sign up with some of the more simplistic email service providers that allow you to upload names and send out blasts using their WYSIWYG (What You See is What You Get) template builder and voila, emails are flowing. However, this is a far cry from true email marketing. (more…)