This is a live blog post from the Online Marketing Summit (#OMSummit). Session presented by Bryan Olshock of Red Door Interactive.

the conversion funnel - conversion optimization

What is the conversion process? its the optimization of your website across all channels for all pages of your site.

You need three people to do this right:

  1. The Data Scientist (analyst)
  2. The Creative UX
  3. The Persuasive Copy Writer

Have the Right Tools: Trusted Data

  • Omniture
  • Crazy Egg
  • Google Analytics
  • Webtrends
  • ClickTale

Testing Tools

  • Optimizedly
  • Visual Website Optimizer
  • Monetate
  • Google Content Experiments
  • Adobe Test & Target (more…)