This is a live blog post from the Online Marketing Summit (#OMSummit). Session presented by Bryan Olshock of Red Door Interactive.
What is the conversion process? its the optimization of your website across all channels for all pages of your site.
You need three people to do this right:
- The Data Scientist (analyst)
- The Creative UX
- The Persuasive Copy Writer
Have the Right Tools: Trusted Data
- Crazy Egg
- Google Analytics
- Visual Website Optimizer
- Google Content Experiments
- Adobe Test & Target (more…)