This is a live blog post from #OMSummit, Day 2, in San Diego. Session presented by Arnie Kuenn, President of Vertical Measures.

content is the key to effective marketing

Benefits of a Blog:

  • Gives you a vehicle to post new content
  • Allows for internal linking
  • Keeps the search engines coming back – Have 434% more indexed pages (in example)
  • Have 2X as many back links (in example)
  • Site gets 55% more traffic (in example)
  • You have 79% more twitter followers (in example) (more…)