16 Make-or-Break Take-Aways From Business This Year

Screen Shot 2015-12-15 at 10.20.54 PMFor the past 12 years I have been out there: learning, speaking, listening, teaching, helping, evolving and sharing my thoughts and findings about performance (affiliate) marketing with the world. However that time and effort was mainly focused outwardly in the performance and digital marketing space versus understanding my own business as a whole.  This year, I’ve been forced to look internally, re-focusing my attention back on my business, team and re-establishing a solid foundation to support organizational growth.

In just three and a half years, we have gone from five full time people to 32 team members today. We have seen an average of 100% growth year over year as a company for six years straight. Calculating our growth rate over the past five years, we are sitting at about 5900% growth.

As a result of that growth, we have gone from only servicing small to medium sized businesses to servicing and consulting for leaders in ecommerce, travel and B2C Lead Gen, including enterprise level brands such as Southwest Vacations, Dropbox, Norton by Symantec, and Swiss Watch International to name a few. (more…)

5 Key Takeaways for Running a Successful Business: Lessons Learned

All Inclusive Marketing celebrates its 5 Year Anniversary

All Inclusive Marketing celebrates its 5 Year Anniversary

Today, June 1, 2014, All Inclusive Marketing celebrates its five-year anniversary. We have had a lot of ups and downs over the past five years. But it is with immense gratitude and humility I reflect on some of the hard lessons I’ve learned along the way.

1. Your Power is in Your People

We’ve gone through many teammates trying to find the perfect fit for our company and culture. We want people who see our vision, live and breathe our mottos, deeply care about their impact with our team and clients, and put forward the heart and soul to see themselves and those around them succeed.

Investing in the right people was the first turning point for AIM that allowed us to grow into a global leader, and I’m exceedingly grateful for our team who strive to make AIM even more successful every day. (more…)

Start Your 2014 with Clear Purpose – Define Your Why!

 All Inclusive Marketing AIM DIGG Motto, Delight, Innovate, Grow, Giveback

2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you’re going and how to get there. In order to do that, every business needs to have  a clear purpose and goals, a reason for doing what they do that’s greater than themselves. It’s their “Why?”. One of the most useful TED Talks I’ve seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your “Why” first.

All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association. (more…)

How to Build a Seven Figure Business in Under Three Years

Sarah Bundy on Extreme Business BuildersI don’t normally do interviews like this, as I prefer to speak about performance marketing, digital marketing or ecommerce over my own business.  However, Iman is a friend of mine and someone I have an immense respect for. He recently immigrated to Canada, taught himself English and has built three successful businesses from scratch, one of which as the fastest growing business network in Vancouver.

He’s also the founder of the Marketing Mastery Summit and Extreme Business Builders who help small businesses kick start their companies the right way.

In this interview Iman asked me about my “Why”. What the purpose is behind All Inclusive Marketing. He asked me about my greatest failures and what I would have done differently if I could have started again. I share a lot of personal and private information in this video. If you’d like to watch it, you can do so here. (more…)

There is Still Honor in Business. $27,000 Says So.

Itamar Cohen, Owner and CEO at ZIPIT

Itamar Cohen, CEO of ZipIt, proves there is still honor in business

Two and a half years ago All Inclusive Marketing helped a client called ZipIt Zipper Bags with an integrated online marketing plan and digital integrations. They hired us to optimize their website, increase conversions, perform affiliate marketing and search marketing duties, and naturally, we put several of our best people on the job.

A few months into the contract and after having several delays in payment from the client with promises of “the money is coming next week” we got ourselves into a big hole. We paid our team on time and in full, not expecting that one day several months in, ZipIt Zipper Bags would just disappear and back out completely…

When you’re a start up this is a really hard and expensive lesson to learn. We took great care of our team and their account, but didn’t receive a cent in return and went $27,000 into a hole in the process of doing what we thought was right.  (more…)

What’s Your Personal or Business Mission Statement? Here’s Mine.

personal or business mission statement

Due to several life changing events over the last few weeks, I’ve decided to write out my personal mission statement. I used www.franklincovey.com/msb to create mine. I encourage you to do the same for yourself, your business or your family here too.

My Personal Mission Statement

I am at my best when I’m well rested, motivated and have a clear vision of what I’m doing.

I will try to prevent times when I am scattered or unprepared, tired or over-stretched thinking about too many things. I am unhappy when I have too many balls in the air so will refrain from committing to more than I can handle.

I will enjoy my work by finding employment where I can be with people and learning new things. This can be in any capacity: selling, coaching, training, brainstorming, strategizing, motivating, teaching, leading or inspiring. I get my best energy from those around me, especially when I can inspire and learn from them. (more…)

Doing Business Differently to Get Results – Tips from 5 Top CEOs

Tracy Redies CEO of Coast Capital Speak on Being Different

Yesterday in Vancouver, the Forum for Women Entrepreneurs and Coast Capital Savings put on a round table discussion with highly successful CEOs in the Vancouver Community.

This group discussed topics around what makes them unique, successful and different from the rest.

Here are some key takeaways from the group of CEOs who know how to do it right. On the Panel:

#DoingBizDifferently

Coast Capital’s Purpose: To Change the Way Canadians Feel About Banking Forever”. Align your business model to your purpose. For them it’s to provide simple financial help. The world of banking is complicated and confusing. They make it simple and fun. Behind every transaction, every touch point, their entire business asks the question “how we can help our client”. They want to be as far away from the image of “banking” as possible, and that differentiates them. Instead of hiring experts, they hire attitude and train on expertise.  They even re-wrote all of their legal documents so any customer could understand them completely in simple terms.

Their policies are based on the Litman’s test of trust first. That means they trust everyone until they prove otherwise. “You’re the boss” Campaign allows customers feel they are the boss and in charge of their lives, which they are. Coast Capital is simply there to help. They ask how each customer has a positive unexpected result or experience with then. They have “money chats” with their customers and prospective customers, and the purpose is to help them improve their lives. They found a fun, humorous way to present financial information.

They want their employees to believe with passion and conviction that they are positively changing for the better their customers’ lives. They made a promise to their employees to change the way employees feel about work forever. Happy, engaged employees tend to make happy, engaged customers. Eliminate the friction that cause customer frustration and get your employees to believe and live what you are doing, and you will be successful.  (more…)

Why Should I Choose You? Differentiating Strategies for Business.

I’m currently sitting in a session at the Performance Marketing Insights Conference listening to a speaker who is discussing how to help your prospective customers choose you over your competition. Here are my personal notes from the session – with some side comments.

The single most important question in business is “how do you get your customers to choose you?”

Comparison to football – 11 people on the field who are tightly coordinated, highly motivated and have clear image of what their goal is – the touchdown.

Now imagine if only 4 of 11 players knew which end zone was theirs. Only 2 in 11 cared. Only 2 of 11 knew they position they played. His point was many companies run their business this way and it results in chaos, inefficiencies and lack of effectiveness. You HAVE to know what your company strategic plan is. Start with your vision and mission, and make sure everyone on your team knows what they are.

Typical mission statement: “It is our mission to dramatically initiate performance based opportunities as well as to proactively leverage existing quality leadership skills to meet our customers’ needs.”

Question – if you were an employee of this company, would you know what your end zone is, what your role is, why you should be inspired by their role? MOST employees don’t even have a clue in what the company’s mission statement is.

The unspoken ending to any mission statement should be “so please chose me.” If this end does not make sense with your mission statement, then you’re writing it correctly. If you can answer this one question “why should I chose you” it will guide and shape your entire investment relations plan, your entire marketing strategy, your entire sales strategy, your entire hiring process and so on.

The definition of clarify = Everyone is on the same page.

With the football analogy – everyone is on the same page.

Why – How – What

  • How – cause / believe / purpose / why do you get out of bed in the morning, and why should anyone care.
  • What – How do you do what do you
  • What – what is it that you do?

All leading companies, all those who make a difference and those who drive success, regardless of their size, know WHY they do what they do. No one is investing in what you do or how you do it. They care about and buy into WHY you do it.

  • Apple’s Why – Changing the game.
  • Apply’s How – Bueaitful products, easy to use.
  • Apple’s What – Computer, iPhone, iPad, Apple TV, etc.

People, when they buy apple, are buying into changing the game.

Your Question: Are you a What company or a WHY company.

When you have a strong WHY, you have NO COMPETITION compared to those who are comparing what and how. If you are the only one in your field that has a strong why, then you are in a category of your own and you have no one else who compares.

Answering “Why Should I Choose You?”

If everything you do is a means to an end… what is the end? ___

What is your end purpose? It should be done in seven words or less.

 

What is Performance Marketing? A CMO’s Guide to Performance Marketing

What is Performance Marketing?

What is Performance Marketing?

Performance Marketing is an investment this is no longer a “nice to have” but a need to have as part of your overall marketing mix. Performance Marketing, also known as “affiliate marketing”, is a model that pays rewards based on the completion of a particular action, driven by someone else’s resources (time and money) and has a guaranteed ROI because spend comes only after a desired action takes place, which can be controlled (both from a margin perspective and a tracking perspective).

In simpler terms, it’s like having an online and offline sales force that works on a commission base only.

Whether the goal is to complete a sale, complete a lead form to capture someone’s name, email and phone number, a click, an impression or a phone call, affiliates can work with you to bring in new leads, new sales, more consumer engagement, more targeted traffic, additional brand exposure, and ultimately higher ROI. (more…)

Making Sense of Multi-Channel Madness

This is a live blog post from the Online Marketing Summit. Interview with Keynote John Boris, CMO of Shutterfly.

 John’s Comments:

“Real time intelligence. It’s a lot more complicated and time consuming but so much more rewarding than it’s ever been before.”

“I try to install a sense of personal ownership about our money. I encourage the team to think about new ideas and make decisions about how to spend budget as if it was their own money. That accountability allows them to be more creative and more efficient than not.”

“Innovation is not just the newest thing out there and whatever is trending, it could be a new approach to something old”

“We spend the vast majority of our budgets online. Then we optimize the hell out of each of them. We have KPIs and metrics for everything, understand everything. Every month is different, every customer is different, and we measure all of that.”

“Always understand the worst performing thing you are doing. Then remove that and put that effort or budget into something else that’s performing better.” (more…)

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