Leveraging Online Video for Affiliate Programs #AMDays

I’m live blogging the second day of the Affiliate Management Days conference (#AMDays) and am listening to a session by John Greathouse of Rincon Venture Partners on Leveraging Online Video for Affiliate Programs. Here are my notes from the session:

Online video marketing is maturing.  YouTube – more views, longer views, more reviews.

Problems:

  • Advertisers can’t efficiently gain access to large audiences alongside high quality content
  • Influences can only produce one or two 3-minute videos per week. Can’t invest in production / marketing (more…)

Skimlinks an Affiliate or Affiliate Network?

Recent Update (several months after original post) : there are several merchants and outsourced program managers who are complaining about Skimlinks being a sub-network and the types of affiliates they are allowing into their network. The original post which made it sound like a positive solution and one to accept into your programs may no longer be accurate. The bottom line is Skimlinks IS in fact a sub-network and there are pros and cons to this. I encourage you to do your own research and make a decision for yourself as to whether you will allow sub-networks into your program or not. There are many who are for it and many who are against it. It will ultimately be up to you.

— ORIGINAL POST —

There have been a few questions lately about what Skimlinks is and how it fits into the affiliate marketing world. Some question whether it is an affiliate, a network or something in between.

Skimlinks is actually a great affiliate tool that allows an affiliate to easily and seamlessly earn money from text links on their site (perfect for bloggers!) where as Skimlinks puts in an affiliate link to a related product or service for you. Then if a sale is made, both Skimlinks and the affiliate earn money from the sale (25%/75% split respectively).

(more…)

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