I’m live blogging the second day of the Affiliate Management Days conference (#AMDays) and am listening to a session by John Greathouse of Rincon Venture Partners on Leveraging Online Video for Affiliate Programs. Here are my notes from the session:
Online video marketing is maturing. YouTube – more views, longer views, more reviews.
- Advertisers can’t efficiently gain access to large audiences alongside high quality content
- Influences can only produce one or two 3-minute videos per week. Can’t invest in production / marketing (more…)