How to Differentiate Yourself as an Affiliate Manager and Break Through the Noise

This week I received a fabulous differentiator in the mail from an affiliate manager I met at Affiliate Summit earlier this year. Laura Lugash of Optimal Wellness Labs sent me a way to trigger my interest and entice me to join her program.

Watch this video for the full clip of me opening the letter in real time and going through all the points that make this touch point experience with this program so unique.

Tips for breaking through the noise and differentiating yourself as an Affiliate Manager:

  • Personalize It
  • Make it relevant
  • Include pieces that will help affiliates understand who you are and clearly what you do
  • Include testimonials
  • Include how to handle objections
  • Include tips for specific types of affiliates (blogger, YouTuber, editor, etc)
  • Use video and social channels where applicable
  • Do what others are not (more…)

7 Free Affiliate Recruitment Strategies That Work

I’m often asked what my top affiliate recruitment strategies are by new merchants coming into the affiliate marketing space. Depending on their budget, there are a variety of free and paid affiliate recruitment strategies I recommend. Here are my favorite free affiliate recruitment strategies that work.

1. Search Engines

The most obvious free way to find good potential websites to partner with is to do a manual search for related keywords in search engines such as Google, Yahoo and Bing.

However many people stop there. Don’t forget there are a variety of search engines, not just the top three. Also consider niche search engines such as Search7.com for business, or Ask.com which helps people find answers to questions they might have.
(more…)

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