One of my colleagues and I got into a discussion about PPC basics for affiliates and affiliate managers because many seem to be dabbling in it without really knowing what they are doing. Although there are many affiliates who are pay per click savvy, there are others who are beginners and are not getting the results they need. They are bleeding away their ad spend by the minute.

As an affiliate manager it’s important to at least understand the basics of PPC so you can help your affiliates have stronger ad campaigns to generate better results for both of you.

Carley Bakker of CKK Internet Marketing shared these PPC best practices when starting a campaign to set the foundation for better results. (more…)