How To Improve Your Affiliate Marketing by Attending Affiliate Summit

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy, founder and CEO of All Inclusive Marketing. The landscape of affiliate marketing has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest Shawn Collins, co-founder of Affiliate Summit answers in depth questions on the ins and outs of his business. Collins has been in the business for nearly two decades and is also the founder of GeekCast.fm, co-editor in chief at FeedFront Magazine and a blogger and author in his own right. Affiliate Summit is at the top of their game when it comes to providing exceptional events for performance marketing.

Sit back and relax as Bundy and Collins take you through Affiliate Summit’s journey, how they’ve triumphed over the tough times, and how they envision the next five years.

Learn From the Best

Affiliate Summit is a name you need to know if you want to learn from the best. As a company they pride themselves on being able to provide a community of education and respect. This is why they are leading the industry in elite marketing conferences.

There is a simple formula to their success, according to Collins it is a case of trying things out, seeing what sticks and being open to collaboration. Before they founded Affiliate Summit, Collins and his co-founder felt something was missing from the events they were attending. There was too much focus on networking and not enough education. So they decided to satiate their thirst for knowledge by creating a place that could mix both.

An Affiliate Summit event is a conference open to all affiliate marketers with all budgets. Hosting the infamous ‘Meet Market’ as well as the traditional ‘Exhibition Hall’ means those who vend and those who attend are getting enough bang for their buck. Creating this alternative space gives Affiliate Summit their edge against other run of the mill trade shows and job fairs.

Increase Your Performance Marketing the Easy Way

Increasing your affiliate marketing performance could not be easier with the help of Affiliate Summit. Attending one of their shows is the easiest way to maximise your networking potential whilst educating yourself from the best. Having a focus on improving your digital strategy means their shows help you grow as an affiliate marketer. Listen the this episode to find out:

  • How have the Affiliate Summit events changed over the years?
  • Why are these shows so important in the industry?
  • What makes the ‘Meet Market’ unique?
  • How do I know if I should attend, or vend?
  • What do I need to do to become an MC?
  • What differentiates a West coast show from an East Coast show?
  • Where is Affiliate Summit going as a company?

Take 20 minutes out of your day as Collins answers all these questions, and more. This is a snippet of all the benefits you will find from attending an Affiliate Summit show and starting your journey to improving your social and digital strategies. An Affiliate Summit show is for you if you strive to give your customers the best quality marketing possible.

Want to get your hands on one of 50 scholarship VIP passes to the next Affiliate Summit event? To find out how, get in touch with Collins via email at shawn@affiliatesummit.com, on facebook.com/shawncollins, or Twitter @affiliatetip.

Want to go to the next show? It will be at the New York Marriott Marquis on August 2nd to 4th, 2015.

If you want a bite-size look into how you can improve your affiliate marketing performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then feel free to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com) by visiting the website, via Facebook at Facebook.com/trusttheexperts or on Twitter @trusttheexperts.

Affiliate Management Days 2014 A Huge Success

It shocks me to this day that every affiliate manager on the planet is not flocking to Affiliate Management Days first chance they get. Some of the worlds biggest brands and most brilliant minds come together to share their expertise, network in an intimate setting and grow their skill sets together from an affiliate management and growth standpoint.

This was All Inclusive Marketing‘s fifth time speaking at AMDays. In my opinion, this was the best show yet, and if you’re an affiliate manager or marketing manager responsible for your affiliates, do not miss another show. 

The food was great, the people even better, and the content was bang on. I spent the first day with my clients from Norton (Symantec) filming industry veterans on the value and benefits of affiliate marketing for businesses today. The gold nuggets that came out of every corner were incredible and I was elevated by the potential this industry will bring to the world once the positive message of what we do, that no other channel can do, gets out. (more…)

How To Remove the Reliance on Incentive Sites

affiliate cashback sitesOf the 9 Billion pound per year affiliate marketing industry in the UK:

  • 31% comes from cashback sites
  • 17% comes from coupon sites
  • 17% comes from loyalty /reward sites

The difference come from:

  • Price comparison
  • Paid search
  • Content
  • Other (such as email marketing)

So how do we remove the reliance on incentive sites?

Here are a few tips to help: (more…)

Developing and Implementing an Affiliate Marketing Calendar

This is a live blog post from an #AMDays session presented by Karen Garcia of GTO Management.

It doesn’t matter what size company you work at, a simple marketing calendar can be your digital helpers and reminder for planning and executing a consistent marketing strategy for your company or client.

A Solid Calendar reduces stress, provides visibility, gives you more freedom, diminishes crises, allows for proactive creativity.

“Those who plan do better than those who do not plan, even through they rarely stick to their plan” – Winston Churchill, British Prime Minister

Your Current Marketing Plan

Best is proactive plan done well in advance, campaigns meet or exceed expectations regularly, track and reviews detailed KPIs regularly and tests new things consistently.

Neutral plans are attempted but not well executed, perform alright, track basic KPIs and revied only accosionally and sometimes test changes.

The worst plans are all reactive or non existent, no KPIs are tracked, nothing is tested. So just do your best to do your best proactive plan.  (more…)

Understanding the Value of the Affiliate Channel

This is a live blog post from AffiliateManagementDays.com how in San Francisco. This session is presented by Kevin Edwards of Affiliate Window.

The question – how do I measure the value?

Where we’ve come from and where we’re going. Are coupon affiliates goal hangers? Am I paying for sales I already had?

The term “incremental” is important to understand in this channel. How incremental are my sales? could translate to “Would I have got my sales if I didn’t run them through an affiliate marketing channel?”

What is incremental? New vs existing. Volume. Upselling. Churn. Demographics. Frequency. Profitability. Average Order Value.

Cross channel reporting is vital to understanding the affiliate value chain. (more…)

How To Set Up an Affiliate Program Dream Team

Affiliate Program Management Team One of my frequent readers asked a question of me I thought was a fabulous topic, and a much overlooked question by many. The question was “How do you set up an effective affiliate / or performance marketing team? What positions do you feel are vital?” Great, question! Thanks for asking it.

The best affiliate managers I know have a variety of skills, and the best affiliate programs generally have an entire team of skilled people working on different aspects of the program. Here are the roles and skill sets I would recommend in order to build your powerhouse affiliate marketing team. (more…)

How To Group Your Affiliates for Success

Affiliate Marketign Groups & TypesThis week the question, “What are the different affiliates types or groups you use to be successful in your programs?” was asked of me. Great question.

Although there is no “standard” answer since many businesses have their own definition and breakdown of affiliates, here are my personal 17 key affiliate types and groups that help us remain successful in our affiliate program management.

1. Search Affiliates (PPC)

These are affiliates who use use pay per click efforts to drive the bulk of their sites. They may have their own landing pages which include affiliate links or perhaps direct link to the merchant site using their affiliate link as a redirect. Regardless, they pay for traffic to go where they need it to.

2. Content Affiliates (strictly SEO)

Content affiliates create original content on static sites, such as About.com or Top10Review type sites, then use their SEO experience to drive traffic through natural search results. These can be extremely useful for article type exposure, niche sites, review sites and second and third tier search engines, not to mention international search engine rankings. (more…)

Essential “Need to Knows” for Affiliate Coupon Management

Earlier this month I had the opportunity to listen to Todd Crawford speak about coupon affiliate management at the Online Marketing Summit. He made some really great points. Here are my immediate takeaways:

A Few Top Coupon / Loyalty Affiliates:

  • Offers.com
  • Shopathome.com
  • Cheapsally.com
  • Bradsdeals.com
  • Clickdeals.com
  • Dealtaker.com
  • Couponsurfer.com
  • Mrrebates.com
  • Deals.com
  • Savings.com
  • CouponCabin.com
  • Amazing-Bargains.com
  • RetailMeNot.com (more…)
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