I’m sitting in a session right now on Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program by Kush Abdulloev of VMInnovations. Loved the session. I picked up a few good ideas and reassurance of a few important points.

Here are my favorite points of this session:

  • You do NOT need hundred and hundreds of coupon affiliates. You only need to work with the top 10-15. Don’t let them trademark or trademark plus bid. It does not add any additional value to your program. Look to add incremental value from your affiliate partners.
  • ONE affiliate newsletter has 800,000 email subscribers. Find these guys and work closely with them. That’s 800,000 incremental people you do NOT currently have access to. (more…)