After receiving an update from my amazing account manager at ShareaSale, I wanted to share with you a couple of new tools they’ve introduced that may be helpful to you now and in the new year, as well as some life hacks that might make things a bit easier for you moving forward.
1. The ability to schedule new or update banners in the Creative inventory. You will now see an “Or Schedule for Later” button when you go to upload a creative or edit a creative. YAY! This is an awesome one for anyone who’s ever been up at 4am PST getting ready to post some banners for a busy sales day. (more…)
So I came across this infographic in my Facebook Inbox. At first I didn’t pay attention to it (I get spammed more than I’d like), however in this case my name and face was in it, and the company who sent it to me, Dekh.com, was very courteous in the way they presented it.
I thought this was a cool little infographic (not because I was in it, though I’m honored they felt I should be on that list) but because there were some people on it I haven’t met yet and know I’d like to now. Also, I appreciate that they did their research and didn’t just copy / paste the info from LinkedIn or my site. They actually re-wrote things in their own words.
If you check out their site you’ll find a couple more cool little infogaphics I liked related to affiliate marketing and ecommerce. Nicely played guys. I’ll keep an eye out for more.
[INFOGRAPHIC] Top 12 Affiliate Marketers created by Dekh
I don’t normally do interviews like this, as I prefer to speak about performance marketing, digital marketing or ecommerce over my own business. However, Iman is a friend of mine and someone I have an immense respect for. He recently immigrated to Canada, taught himself English and has built three successful businesses from scratch, one of which as the fastest growing business network in Vancouver.
In this interview Iman asked me about my “Why”. What the purpose is behind All Inclusive Marketing. He asked me about my greatest failures and what I would have done differently if I could have started again. I share a lot of personal and private information in this video. If you’d like to watch it, you can do so here. (more…)
Studying 11 different advertisers in the retail sector, here are some common “how to” best practices around attribution tracking strategy and execution:
What’s included in the attribution model?
Attribution timeframes commonly tracked:
Only 8% of advertisers factor in viewability.
Attribution tracking has three parts:
The difference come from:
So how do we remove the reliance on incentive sites?
Here are a few tips to help: (more…)
I recently had the privilege of spending some personal time with SEO and Performance Marketing legend, Rae “SugarRae” Hoffman of PushFire.
I wanted to get to know her more, having watched her over the last few years, reading her blog and admiring the woman she is, both as a mother and a business owner.
She was wonderful in answering my very personal questions and I appreciated her genuine answers and heartfelt replies.
Exclusive Interview with Rae “SugerRae” Hoffman:
Q. You’ve accomplished an incredible amount in your life and you have much to be proud of. What would you say are your top three most precious accomplishments either personally or professionally?
LOL, thanks. You know, it’s funny – I really had to think on this one because looking at individual past accomplishments isn’t something I do often – neither on a personal level or a professional one. I think sometimes I’m so busy moving forward I don’t have much time to look back. That said… On a personal level it would have to be being a mom. Cliché, yes. Campy, yes. True, yes. I had nothing when my first child was born. My oldest son was severely multiply handicapped – both mentally and physically. By the time I was 27 (which was nine years ago) I was a newly divorced, single mom of 3 until I got remarried about three years ago. Being able to raise them on my own – without any outside financial support and without any financial struggle despite my oldest son’s needs – while still being able to be an “active mom” to them is the thing I’m most proud of at the end of the day. I like to think I’ve shown my kids you can do anything if you work hard and don’t see failure as an option. (more…)
With Q4 officially starting tomorrow and a whirlwind of excitement around holiday shopping season already underway, I asked a few of our team leaders what advice they would give advertisers who are looking to capitalize on this year’s final and most exciting sales season.
Two and a half years ago All Inclusive Marketing helped a client called ZipIt Zipper Bags with an integrated online marketing plan and digital integrations. They hired us to optimize their website, increase conversions, perform affiliate marketing and search marketing duties, and naturally, we put several of our best people on the job.
A few months into the contract and after having several delays in payment from the client with promises of “the money is coming next week” we got ourselves into a big hole. We paid our team on time and in full, not expecting that one day several months in, ZipIt Zipper Bags would just disappear and back out completely…
When you’re a start up this is a really hard and expensive lesson to learn. We took great care of our team and their account, but didn’t receive a cent in return and went $27,000 into a hole in the process of doing what we thought was right. (more…)
You may already have heard the term “wearable technology” already, if not, prepare for the torrent. It’s on the verge of becoming an integral part of our lives. What is it? It’s a broad term that refers to technology that can be worn as clothing or an accessory that incorporates advanced technologies.
The technical term for wearable tech is “Augmented Reality”. For the rest of us it simply means technology that fits seamlessly into our lives in a form that we are already familiar with like eyewear, contact lenses (yes, I’m not kidding), a watch, a wristband, clothing, jewelry or an accessory.
Interested in our AIM Newsletter?
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