The 7 Things You Need to Know About Super Affiliates

affiliate marketing podcastAre you a merchant looking to strike up a relationship with super affiliates, but don’t know where to start? Is your business ready to take the next step in building your social, search and digital marketing strategies, but aren’t sure how to reach out?

This is the Digital Strategy Insights podcast, proudly brought to you by All Inclusive Marketing and hosted by Jon Levine. Bringing you the latest and greatest information on all things super affiliates, ensuring merchants and affiliates can have the most beneficial relationship possible.

In this episode your host Levine is speaking with fellow AIM colleague Meaghan Causton, the Publisher Development Manager and 10-year veteran in business. She is an expert on delivering great results in challenging environments, providing the best possible service for companies. The proof is in the pudding as her “customer first” attitude has gained her 20 nominations for various industry awards over her career. Not only this but she uses her expertise and voice to influence others as a board member of the Publisher Recruitment Council.

This episode focuses on the relationship between super affiliates and merchants how they benefit each other, how to create a mutually beneficial relationship, and how to overcome any tricky hurdles along the way.

Play the Long Game

If you are new to the game and don’t have an array of contacts and relationships in the affiliate marketing space, never fear, just reach out and think creatively. You need to play the long game and search for delayed gratification in order to succeed in this marketing space.

Thinking creatively and coming up with alternative ways to make the relationship being super affiliate and merchant mutually beneficial will help both parties to learn, evolve and grow both their knowledge and their sales. Becoming outside the box and comfortable in working towards a long-term goal is the key to your success.

Have a Goal in Mind

Before you even reach out and make the first port of contact with super affiliates it is important to have a clear goal in your mind. What is the main focus of the campaign, who is your target audience and what benefits are you looking for? Having this set out in your mind will make the process a whole lot easier, and better for both parties.

Listen as Levine and Causton discuss all things super affiliates, including:

  • What are the best ways to overcome merchants who don’t want to part with their cash?
  • Is special tracking necessary when it comes to paid placements?
  • Is there a tried and tested approach for an affiliate wanting to build a business relationship with a merchant?
  • As a merchant, is there anything in particular I need to think about before discussing placement with affiliates?
  • Which placements yield the best ROI, and how?
  • What are the biggest benefits I will see from placements?

The long and short of it is that super affiliates are wanting to work with merchants, so finding a middle ground and being able to compromise another course of action over “hard-dollar” spend will be beneficial to both parties, creating a good business relationship.

Know who the best partners are going to be for you and your business, whether a merchant or a super affiliate. Having this foundational knowledge before you reach out and try to build a relationship is the first step to helping you both grow your digital, search and social marketing strategies.

If this sounds like your kind of podcast then take a 20-minute break and listen to the experts. If you have any more questions, or want further advice on super affiliates or merchants, then contact the team at All Inclusive Marketing, or connect through social media, @TrustTheExperts on Twitter or Facebook.com/TrustTheExperts.

Look for These People at Affiliate Summit West 2015

Meet Us at Affiliate Summit With Affiliate Summit* only three sleeps away, the All Inclusive Marketing team is getting really pumped to meet, network and engage with existing and new affiliates, partners and clients.

Also, with four new team members joining the AIM team over the last month, and with both Jon Levine and Carolyn Kmet making guest appearances at the show as Emcee and Panel Speaker, here are 10 people to keep you eye out for representing AIM this year. But first!

Top 5 Reasons To Meet With Us at Affiliate Summit West: 

  1. You are an affiliate looking to join great programs with solid content and products that will engage with your audience and help you drive your affiliate revenue and profitability.
  2. You are a merchant / advertiser looking for marketing help or advice with your program, either to grow it through new channels, optimize it for higher profitability and new customer acquisitions, or get strategic guidance and insight.
  3. You are an industry partner or service provider looking for a strong strategic partner to help you grow your business, brand and customer base. (more…)

Industry Changes and Opportunities – An Interview with ShareASale Founder Brian Littleton

Brian Littleton interviewOne of the things I find most exciting about the performance marketing industry is how it is always changing, and how that change creates new and diverse opportunities. This week I had the pleasure of interviewing President and CEO of ShareASale, Brian Littleton on the subject.

Sarah: What are the major industry changes you’ve seen over the last two years and how has ShareASale adjusted to keep up with those changes?

Brian: The biggest change came in 2-parts. Starting with the breakup of the Google Affiliate Network, the industry took a moment to really look at some topics that I think were always there but the event forced so many retailers to analyze their Affiliate Channel at one specific moment that those topics came screaming to the forefront. Of course, I’m talking about attribution and its related topics. So many retailers used that opportunity (and technology providers as well) to look at attribution because they were forced to find entirely new technology partners in a very short amount of time.

From ShareASale’s perspective, this was a welcome moment – not because of the loss of GAN in our industry – but because retailers started asking the questions that we had had answers to for several years. Our Clickstream “Leapfrog” technology, Coupon Code Tracking, Mobile App Install Tracking, and other related products saw huge increases in usage and interest – even though many of them had been around for years. Sure, the industry might have known about attribution long before that moment when GAN closed their doors, but the intense focus of that event really brought these issues to light.

Sarah: Where do you see the biggest opportunities for merchants and affiliates in optimizing their earning opportunities going into Q4 and 2015?

Brian: I think preparation and diversity are keys that shouldn’t be overlooked, but honestly one of the most important things to do is to actually pay attention ON Black Friday and Cyber Week. I see huge bunches of both Affiliates and Retailers missing out on earning opportunities because they simply aren’t paying close attention on those dates. Deals pop-up, trends are spotted and shared, and emails are flying at a near constant pace starting on Black Friday. Personally, I run a blogger group where I may post 15-20 times during the day to let people know what kinds of trends I am noticing – and some of those bloggers take great advantage of that information.

Sarah: With ShareASale ThinkTank around the corner, what do you personally want to see happen as a result of this show?

Brian: ShareASale’s ThinkTank has been such a fun event for me to host every year. We’ve been a little sporadic with our schedule, switching from May to October commonly depending on where we plan to host it, but this will be the 9th time we have hosted the event. My biggest goal, every year, is just to see individuals grow in their business – and it happens all the time. All I really have to do is put a Blogger and a Merchant in the same room and let them do their thing. Sure, we provide educational opportunities and networking – but the real magic is just in the interaction of those two parties trying to find ways to do more business together. I’m also excited, this year, for some pretty major product announcements that we’ll be rolling out as well!

About ShareASale

ShareASale has been in business for 13 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency, and accuracy – and our reputation as a fair and honest business is well known within the industry. Our objective is to provide customers with an advanced Affiliate Marketing platform. We strive to deliver the best product in the industry, and support it with superior customer service provided by people that will follow up, call back, and provide real solutions. Stay connected by visiting them on Twitter and Facebook.

Small Business Influencer Awards

Every year, Small Business Influencers recognizes some incredible people who are nominated for and voted by their community as people who’ve contributed much to their industries.

I’m honoured and thrilled to announce All Inclusive Marketing has been recognized for not one but three different awards by their community. We’ve have nominations for both myself and our Director of Content Marketing, Lisa Picarille, as well as for Growth Story with client, Abe’s Market.

Voting ends in less than a week, and we’d love your support and click to vote! Votes count and we currently have a great chance of winning at least one award. It appears you can vote once per day and per device. We appreciate your support, and thanks to those who nominated our team and our client. Best of luck to everyone on the list!

Please click here to vote today:

Lisa Picarille, Industry Expert

Sarah Bundy, Industry Expert

Abe’s Market, Growth Story

5 Key Takeaways for Running a Successful Business: Lessons Learned

All Inclusive Marketing celebrates its 5 Year Anniversary

All Inclusive Marketing celebrates its 5 Year Anniversary

Today, June 1, 2014, All Inclusive Marketing celebrates its five-year anniversary. We have had a lot of ups and downs over the past five years. But it is with immense gratitude and humility I reflect on some of the hard lessons I’ve learned along the way.

1. Your Power is in Your People

We’ve gone through many teammates trying to find the perfect fit for our company and culture. We want people who see our vision, live and breathe our mottos, deeply care about their impact with our team and clients, and put forward the heart and soul to see themselves and those around them succeed.

Investing in the right people was the first turning point for AIM that allowed us to grow into a global leader, and I’m exceedingly grateful for our team who strive to make AIM even more successful every day. (more…)

Hottest Content Marketing Event of the Year: Content Marketing World 2014

I loved this article Jules Babcock wrote about Content Marketing World as we get closer to the event coming in September of this year. It’s a fun read and absolutely worth checking out if you understand the value of content marketing in the world of digital marketing today.

Imagine the scene: You arrive in Cleveland on September 8th, it’s a gorgeous day and you’re pumped to head to the largest content marketing event of the year, Content Marketing World

spacey-headshot21-200x300After checking into your hotel and tweeting about how excited you are to see Kevin Spacey speak at #CMWorld (maybe you’ll meet him! Wouldn’t that would rock your world?!), you head to the Convention Centre to kickoff the whole event by attending a pre-event workshop.

You can’t miss the mobile business boat so you decided (after tough deliberation of the 12 workshops) on the Constructing and Executing a Mobile Content Marketing Strategy workshop – it’s probably going to be so informative you brought spare business pens, a laptop, a tablet, and a notebook! (more…)

Affiliate Management Days 2014 A Huge Success

It shocks me to this day that every affiliate manager on the planet is not flocking to Affiliate Management Days first chance they get. Some of the worlds biggest brands and most brilliant minds come together to share their expertise, network in an intimate setting and grow their skill sets together from an affiliate management and growth standpoint.

This was All Inclusive Marketing‘s fifth time speaking at AMDays. In my opinion, this was the best show yet, and if you’re an affiliate manager or marketing manager responsible for your affiliates, do not miss another show. 

The food was great, the people even better, and the content was bang on. I spent the first day with my clients from Norton (Symantec) filming industry veterans on the value and benefits of affiliate marketing for businesses today. The gold nuggets that came out of every corner were incredible and I was elevated by the potential this industry will bring to the world once the positive message of what we do, that no other channel can do, gets out. (more…)

Affiliate Summit West 2014 Best One To Date

Earlier this month All Inclusive Marketing attended Affiliate Summit West where we had some awesome successes and experiences. In fact, this past summit was our best one yet. Affiliate Summit is the largest and most comprehensive performance marketing conference in North America, with over 5400 attendees this year at the West show alone. Seven of AIM’s team members experienced the fun, education and networking opportunities Affiliate Summit brought together this year. Here are the major highlights from this year’s Affiliate Summit West for our team:

1. Pinnacle Awards: OPM / Agency of the Year

Affiliate Summit Pinnacle Awards 2014

Photo Credit: Affiliate Summit

A major highlight for me personally was sitting amongst my friends and colleagues at the Pinnacle Awards, the most competitive and prestigious awards in North America within the Performance Marketing Industry, watching people I love and admire win awards. Two of our team members have already won awards in past years for “Affiliate Manager of the Year” and “Affiliate Marketing Advocate of the Year” and we were honored and thrilled to be listed in the top three Performance Marketing Agencies of the Year. Thank you you to Shawn, Missy and those who were rooting for us for that amazing opportunity! (more…)

How to Master Consumer Engagement – Webinar with Laura Patterson

I recently did a webinar with consumer engagement expert, Laura Patterson, of Vision Edge Marketing, a company that improves and proves the value of marketing (online and offline) through data, analytics, metrics and marketing processes.

Laura speaks at shows like the Online Marketing Summit, where we met early last year, and I was immediately captured by her passion and knowledge of sales processes and marketing measurement for B2B and B2C consultative type buyer behaviour.

She took the sales funnel model and turned it into a sales pipeline model that others would soon follow. From it, she teaches us that buyers are basically at different stages of the sales process but can jump back and forth between the state they are at quickly and linearly. (more…)

Start Your 2014 with Clear Purpose – Define Your Why!

 All Inclusive Marketing AIM DIGG Motto, Delight, Innovate, Grow, Giveback

2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you’re going and how to get there. In order to do that, every business needs to have  a clear purpose and goals, a reason for doing what they do that’s greater than themselves. It’s their “Why?”. One of the most useful TED Talks I’ve seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your “Why” first.

All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association. (more…)

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