EXCLUSIVE INTERVIEW: Neil Patel, Conversion and Affiliate Marketing Icon

Neil Patel is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

What I love about what I do is meeting some of the greatest minds in digital, affiliate and growth marketing. While I was travelling in Thailand last month, Neil and I ended up speaking at the same Affiliate Marketing Conference, and had a great chat about food, travel, Vancouver, Seattle and what makes marketing great.

As the co-founder of several multi-million dollar digital companies, including Crazy Egg, KISSmetrics and Quick Sprout, AND as a personal advisor to some of the largest brands in the world, Neil knows what he’s talking about.

I was lucky enough to interview Neil about his thoughts on Affiliate Marketing. Here is what he had to say:

Q: Affiliate Marketing means many things to many people. How do you view and value affiliate marketing in the overall marketing mix for brands looking to drive incremental revenue and new customer acquisitions? 

Neil: Affiliate marketing is great. It allows smaller companies to grow without having to take large risks. With marketing becoming more expensive and competitive, you have to no choice but to leverage all channels if you want to grow. And of course, affiliate marketing should be in that mix. (more…)

Shopify Workshop for Women at SheCommerce Asia the First of It’s Kind

Working from Bangkok, Thailand, last month, I got to attend and speak at Affiliate World Asia about International Affiliate Growth Trends going into 2018. As a pre-conference workshop, SheCommerce (created by Shopify and Women in AdTech), celebrated a day where female ecommerce leaders and entrepreneurs could set up, create and design their first ever ecommerce store. The room was a fabulous mix of successful affiliates and new to market female powerhouses learning and driving business growth together.

   

The content from the day focused on the strategy, scalability and fulfillment of business tasks, such as distribution drop shipped products,

  • Physical owned products
  • White labeled products
  • Digital goods
  • Tickets
  • Time
  • Charity
  • Rental products
  • Experiences (such as travel or entertainment related products)

Shopify worked to inspire women to:

  1. Create a business that matters
  2. Earn money from a side hustle or launch their first full time business
  3. Monetize their passions
  4. Be their own boss
  5. Become industry leaders

We learned what the biggest challenges that business owners / ecommerce leaders face? (more…)

CJU Sets The Stage For International Expansion Opportunities

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.

The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to collaborate on mutual opportunities.

This year’s CJU was no disappointment, and attendees got to learn about new international expansion opportunities, cross device tracking, mobile partnerships, and social influencer & content publisher engagements as a key focus.

AIM’s Director of Client Support Services, Kelly Hagen, with some of Conversant’s International and NA account management team.

Between their Keynote by Parag Khanna discussing worldwide trends, economic ecosystems, and how global connectivity is impacting macro commerce, ecommerce trends and affiliate, and their full Global Expo of top international publishers, there was no shortage of people to speak to about international performance marketing opportunities.

Read full article on All Inclusive Marketing Blog

AvantExpo 2017 Partnership Summit Recap

Last week in Snowbird Utah, Avantlink hosted their exclusive invite-only AvantExpo. This annual summit is one of a kind, and is only open to the best of the best in content, publisher, technology, management and partnerships within the performance marketing industry on Avantlink’s network.

Companies such as REI, Fanatics, Backcountry, The Wire Cutter, Gear Institute (and AIM)

attended and networked with each other in a casual, intimate setting. With only 100 attendees and plenty of activities and networking time, this allowed for us to meet almost everyone there.

This was All Inclusive Marketing’s third year attending, and this year’s conference did not disappoint! Set in the stunning landscape of Snowbird Resort, surrounded by Swiss-Alp looking mountains and rivers, Avantlink created a relaxed and intimate experience for their attendees to network, communicate, experience once in-a-lifetime activities, and grow meaningful relationships together.

Their invite only, casual setting allowed for people to get to know each other better in fun and unique ways. From riding self-controlled roller coasters through the trees to tram rides up to the top of 11,000 ft peaks, every experience was top notch.

 

All Inclusive Marketing was featured on the only thought leader panel of the show with Wade Tonkin from Fanatics, and the Avantlink team discussing why it was hard for affiliatemanagers to have their programs be best-in-class, and how to help them achieve this high level of standard. Insights from attribution and crediting logic to communication and engagement best practices to incrementality and data strategies were shared.

The audience was highly engaged and the content from the day created many more question and key strategy discussions over the day that followed.

On day two, AIM was up for Agency of the Year at the awards ceremony and recognized for our contributions to the industry, our support of Avantlink as a network, and congratulated for our success over the past year.

 

Our key takeaways were:
  • Strong bonds and agreed upon engagements with highly sought after content publishers, who’s reach and revenue generation was in the Millions.
  • A sneak peek at the technology advancements being rolled out by Avantlink in the coming weeks and months (all very exciting and useful in creating more powerful diversified partner portfolios)
  • New connections with strong content publishers and technology providers we had not met before.

 

We will be back again next year, and look forward to the year ahead for both Avantlink and the All Inclusive Marketing team in support of our clients and partners alike.

Read Original Article on All Inclusive Marketing Blog

EXCLUSIVE INTERVIEW: Mark Walters on Acquisition of US Affiliate Marketing Leader, ShareASale

Mark Walters Zanox Affiliate Window

Mark Walters, CEO of Zanox

As the affiliate marketing space continues to grow and flourish, mergers and acquisitions are becoming more of a norm.

Last month, Global Performance Marketing leader, Affiliate Window, part of the Zanox Group, announced their acquisition of US leading affiliate network and tracking platform, ShareASale.

I had the opportunity to interview, CEO of Zanox, Mark Walters, about the recent acquisition, and why they chose ShareASale as their #1 pick for their North American expansion.

Q: How did you chose ShareASale as the company to buy, and why did you make that decision now?

ShareASale was an obvious fit, their culture, their reach and their reputation (both ethically and performance wise) are just a few of the factors that made them stand out. We’ve been talking with Brian for a while and there was a no set time limit for this to complete. It was more important for him to understand the value of this step from an internal and external perspective. It became as much for Brian to select us as it was for us to select ShareASale. (more…)

Inspiration Friday: The Power of Grit

Sarah Bundy Keynote

Last night I gave my first official keynote speech to a room full of University of British Columbia 3rd and 4th year engineers, computer scientists, international trade majors and entrepreneurs. There were also about 30 other CEO delegates who attended, and it was wonderful to see these incredibly smart, ambitious and curious young innovators mingle and discuss possibilities in the world of business, robotics, social services, human evolution and more.

 

One of the joys I have, is speaking to rooms full of students like this, from all walks of life. I love seeing the spark in their eyes, the look of wonder or appreciation or intrigue on their faces. I can see, as I speak, light bulbs going off, and the connection of whatever story I’m telling to something impacting their life in that moment. Sometimes people cry. Sometimes people laugh. Always it’s rewarding.

 

The theme of my talk last night was grit. I told them what it was like growing up in a one income family in the beginning. My dad stayed home and took care of us the first few years while my mom worked hard to make sure we had food on the table and a roof over our heads. I told them about what it felt like struggling to get good grades and feel valued or hopeful of my future based on what my scorecard told me I was worth.

(more…)

Inspiration Friday: The Power of Visualization

Every Friday, I send my team an email with something inspiring from the week, some life lesson I learned, or something that I’m feeling particularly passionate about. After several of these, my team expressed that these emails should be shared with others.

Here is my email from today. A little life lesson on the importance and power of visualization:

Dear Team,

 

When I was 15 years old, my high school won the Provincial Jr. Girls Championship in volleyball. It was the first time I ever won an award. I played as a blocker for three years with a group of girls who loved the game, loved to compete and loved a good challenge. 

 

My coach, who was a bronze medal Olympian in wrestling, taught me one of the most important lessons of my life that year. A lesson that helped us beat every other team in the province that year, and is something that I’ve carried with me ever since. 

 

 

He taught us the importance of visualization. 

 

If you go back and read about some of the best performance sports teams in the world, successful actors, singers, business people or independent athletes, they all talk about the power and importance of visualization. 

 

Consider these three examples:

 

  • Boxing legend Muhammad Ali was always stressing the importance of seeing himself victorious long before the actual fight. 
  • As a struggling young actor, Jim Carrey used to picture himself being the greatest actor in the world. 
  • Michael Jordan always took the last shot in his mind before he ever took one in real life.

 

Vision, carries the same power as visualization. It’s seeing the future, where you want to be, thinking through every detail of what it looks like, feels like, smells like and how you will feel in that moment. It’s picturing the outcome you want to receive and be part of. 

 

This week, I heard a few different people on our team talking about vision, and I was thrilled. Here are just a few examples:

 

  1. Phil used the term “vision” when he was describing his vision of our Phase III CRM System
  2. Beth used the term “vision” when describing the future structure of particular high performance teams
  3. Brad talked about what he visualized for AIM’s resource center and how what he’s started can help our entire team grow and scale our knowledge base
  4. Jules talked about her vision of our social responsibility program, and what it will mean to this company, our team, our clients once rolled out. 

 

Vision, is HUGELY powerful. It inspires, it motivates, it engages, it brings teams together, and it produces powerful results.  Each of us has the power to envision the future of AIM and our part in it, and to visualize the steps and results we want to see in order to help us get there. 

 

Just as in sports, business can be visualized too, and it takes the focus and vision of people on the team, to achieve champion level greatness. 

 

Thank you, to the people who continue to step up, embrace our present, talk about and visualize our future, and take the steps necessary as a team to help us get there. 

 

Have a wonderful weekend everyone, and let’s keep our vision of excellence, and our visualization of our future, going strong!

 

Have a wonderful Friday, everyone,

 

Sarah 

All Inclusive Marketing Wins Best Company of the Year in BC

All Inclusive Marketing wins Company of the Year in BC w/ Sarah Bundy, Iain Bundy

It is with great excitement and gratitude that we have won Best Company of the Year in BC, recognized and awarded by Small Business BC!

British Columbia is an incredible province filled with opportunity. With over 400,000 small businesses who strive to achieve their goals and live with passion and purpose, it is with great honor that we are recognized as the Best Company of the Year by the province of British Columbia. (more…)

16 Make-or-Break Take-Aways From Business This Year

Screen Shot 2015-12-15 at 10.20.54 PMFor the past 12 years I have been out there: learning, speaking, listening, teaching, helping, evolving and sharing my thoughts and findings about performance (affiliate) marketing with the world. However that time and effort was mainly focused outwardly in the performance and digital marketing space versus understanding my own business as a whole.  This year, I’ve been forced to look internally, re-focusing my attention back on my business, team and re-establishing a solid foundation to support organizational growth.

In just three and a half years, we have gone from five full time people to 32 team members today. We have seen an average of 100% growth year over year as a company for six years straight. Calculating our growth rate over the past five years, we are sitting at about 5900% growth.

As a result of that growth, we have gone from only servicing small to medium sized businesses to servicing and consulting for leaders in ecommerce, travel and B2C Lead Gen, including enterprise level brands such as Southwest Vacations, Dropbox, Norton by Symantec, and Swiss Watch International to name a few. (more…)

Improve Your Attribution Strategy and Keep Up With Your Customers

affiliate marketing podcastAre you an affiliate marketer looking to grow your search, affiliate marketing and attribution strategy? Do you want to drive consistent profitable sales growth for your business, and learn from the top online marketing experts?

Welcome to the Digital Strategy Insights podcast brought to you by All Inclusive Marketing, hosted by Sarah Bundy. Attribution tracking has changed dramatically for both brands and their affiliates, and for those who have kept pace with the changing landscape the rewards have been spectacular.

This week’s guest is Todd Crawford, the co-founder and VP of Impact Radius, a previous VP of business development at Digital Rivers and a specialist in guiding industry relations and strategic initiatives. He is also the proud winner of the Marketing Legend Award, which he won back in 2007.

Listen this week as your hosts discuss how to get the most of your affiliate marketing and attribution engagement, which platforms are the best for your business, and how to utilise them to their full potential.

Easy Peasey Attribution

Having a good hold on where your company stands with its attribution tracking and affiliate marketing is important in the digital marketing world. With Crawford being a household name in this field his advice is full of gems you can trust to help you with your attribution struggles. Affiliate marketing and attribution tracking is constantly changing and evolving, so if you want to keep up with your consumers demands and increase conversion it is important you jump in.

Do you have a company goal in mind with regards to attribution? If not, you need to. Being able to master attribution and successfully interpret data analysis will benefit your business. Fully understanding marketing touch points and the value they hold will ensure you keep up with demanding consumers and developments in technology.

Evolution is Key

Attribution is always evolving because consumers are demanding more. This means you need to keep on top of your affiliate marketing strategies and really understand how attribution affects you and your business. By having a clear goal and open dialogue with your third parties, agencies and marketing team means you will have a clear understanding of your attribution data. In this week’s podcast, Crawford will clear up common questions like:

  • Can you explain what attribution marketing is?
  • Why is attribution so important for my business?
  • Which elements of attribution tracking should I be paying most attention to?
  • Which click models should I focus on?
  • What best practices are there for attribution, and who needs to know?
  • Which is going to be the best platform for my business?
  • How is attribution evolving, what will it look like in 5 years?

These are questions even seasoned marketing pros want answering in order to boost their attribution tracking and affiliate marketing. Listening to all the advice Crawford has to offer will ensure you engage with your desired demographic and optimize your search and digital strategies through attribution.

Even the first baby steps with attribution marketing make a difference to your business. These wobbly steps are imperative to ensuring you and your business fully understand attribution changes and how they help your business. As your strategies develop, your attribution will become unique to you, which will in turn build a stronger relationship with customers and improve sales.

Do you want to optimize your attribution strategies, ensuring you reach out to the biggest audience you can? Are you tired of struggling to get to grips with attribution tracking? Get in touch with Todd Crawford at todd@impactradius.com, or visit their website at www.impactradius.com.

Invest 20 minutes now and learn how you can improve your performance with search, digital and attribution strategies with Sarah Bundy and Todd Crawford of Impact Radius. Want to reach out, engage, and convert new customers? Contact us at www.allinclusivemarketing.com or Facebook.com/trusttheexperts and Twitter @trusttheexperts.

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