A little bit about me
First off, thank you for dropping by my site. Time is precious and limited these days, so I’ll be sure to make your time here worthwhile.
Secondly, I invite you to read my blog. I share many insights, ideas and industry best practices that I’ve discovered over the past few years of leadership and strategic management in the digital and performance marketing space.
If you’re ready to learn what it takes to think differently, succeed in digital business and drive profitable performance marketing, then read on.
A little more background
I have been in the affiliate and performance marketing industry since 2004, with my start in digital marketing with Global eCommerce Leader, Clearly.com.
Like many veterans in the industry, I spent the first six months figuring out how affiliate marketing (now Performance Marketing) worked. Back then, there was little available knowledge or training. There was only one leading industry conference (Affiliate Summit), and very few books on the subject.
I had to learn through trial and error, and by asking many questions from a variety of affiliates, networks, advertisers, thought leaders and technology providers over a period of years to come to get to the level of understanding I have now.
However, I believe that this background is just the start. My last decade of learnings has created the foundation of efficient and proficient strategic performance marketing, and I continue to push forward in my understanding of best-in-class affiliate and performance-based marketing both in local and global markets.
Over the past few months, the industry has evolved at exponential rates; with technology and consumer behaviours changing by the millisecond, and new innovations and opportunities coming and going regularly.
My personal mission is to stay on top of these trends while driving a strategic approach to high-value results; new customer acquisitions, profitable sales growth, diversification of high-value performance-based partnerships, and more.
Whether you’re looking for a best-in-class strategy, a third party program evaluation to identify profit focused gaps and opportunities, strategic consultation on a technology or affiliate network, or a speaker at your next digital or performance marketing event, I invite you to contact me for help.
Until then, happy reading, and I look forward to hearing from you soon!
How can I help?
If you’re looking for effective affiliate program management, need personalized in-house training or consultation, or are looking for a strategic, integrated growth plan for your affiliate program, please get in touch. Else, feel free to read my latest insights, inspirations and industry news.