Attribution Today: What Advertisers Need to Know

Attribution Tracking in Digital Marketing

Source: Adobe Attribution

Studying 11 different advertisers in the retail sector, here are some common “how to” best practices around attribution tracking strategy and execution:

Approaches:

  • Last click (still dominant)
  • Algorithmic
  • First click
  • Hybrid model

What’s included in the attribution model?

  1. Paid search/display
  2. Organic / non paid / social
  3. Affiliate / referral

Attribution timeframes commonly tracked:

  • 30 mins
  • Less than 6 hours
  • 7-24 hours
  • 25 hours – 7 days
  • 7-29 days
  • 30 days+

Only 8% of advertisers factor in viewability.

Attribution tracking has three parts:

  • Campaign management – tag management systems, ad servers, ad view-ability measurement.
  • Analytics – web analytics, attribution pure players (adclear, encore)
  • Consultants – agencies and management companies who interpret and manage this data effectively.

(more…)

How To Remove the Reliance on Incentive Sites

affiliate cashback sitesOf the 9 Billion pound per year affiliate marketing industry in the UK:

  • 31% comes from cashback sites
  • 17% comes from coupon sites
  • 17% comes from loyalty /reward sites

The difference come from:

  • Price comparison
  • Paid search
  • Content
  • Other (such as email marketing)

So how do we remove the reliance on incentive sites?

Here are a few tips to help: (more…)

Exclusive Interview with SEO & Affiliate Marketing Legend, Rae “SugarRae” Hoffman

Rae (SugarRae) Hoffman of PushFire

Rae (SugarRae) Hoffman of PushFire

I recently had the privilege of spending some personal time with SEO and Performance Marketing legend, Rae “SugarRae” Hoffman of PushFire.

I wanted to get to know her more, having watched her over the last few years, reading her blog and admiring the woman she is, both as a mother and a business owner.

She was wonderful in answering my very personal questions and I appreciated her genuine answers and heartfelt replies.

Exclusive Interview with Rae “SugerRae” Hoffman: 

Q. You’ve accomplished an incredible amount in your life and you have much to be proud of. What would you say are your top three most precious accomplishments either personally or professionally?

LOL, thanks. You know, it’s funny – I really had to think on this one because looking at individual past accomplishments isn’t something I do often – neither on a personal level or a professional one. I think sometimes I’m so busy moving forward I don’t have much time to look back. That said… On a personal level it would have to be being a mom. Cliché, yes. Campy, yes. True, yes. I had nothing when my first child was born. My oldest son was severely multiply handicapped – both mentally and physically. By the time I was 27 (which was nine years ago) I was a newly divorced, single mom of 3 until I got remarried about three years ago. Being able to raise them on my own – without any outside financial support and without any financial struggle despite my oldest son’s needs – while still being able to be an “active mom” to them is the thing I’m most proud of at the end of the day. I like to think I’ve shown my kids you can do anything if you work hard and don’t see failure as an option. (more…)

Favicon-White

 

Interested in our AIM Newsletter?
Yes Please

Contact Info

Unit 238 – 11180 Coppersmith Place, Richmond, BC, V7A 5G8

Copyright 2017 Sarah Bundy © All Rights Reserved