There is Still Honor in Business. $27,000 Says So.

Itamar Cohen, Owner and CEO at ZIPIT

Itamar Cohen, CEO of ZipIt, proves there is still honor in business

Two and a half years ago All Inclusive Marketing helped a client called ZipIt Zipper Bags with an integrated online marketing plan and digital integrations. They hired us to optimize their website, increase conversions, perform affiliate marketing and search marketing duties, and naturally, we put several of our best people on the job.

A few months into the contract and after having several delays in payment from the client with promises of “the money is coming next week” we got ourselves into a big hole. We paid our team on time and in full, not expecting that one day several months in, ZipIt Zipper Bags would just disappear and back out completely…

When you’re a start up this is a really hard and expensive lesson to learn. We took great care of our team and their account, but didn’t receive a cent in return and went $27,000 into a hole in the process of doing what we thought was right.  (more…)

What is The Future of Wearable Technology?

Google Glass - What is Wearable TechnologyYou may already have heard the term “wearable technology” already, if not, prepare for the torrent. It’s on the verge of becoming an integral part of our lives. What is it? It’s a broad term that refers to technology that can be worn as clothing or an accessory that incorporates advanced technologies.

The technical term for wearable tech is “Augmented Reality”. For the rest of us it simply means technology that fits seamlessly into our lives in a form that we are already familiar with like eyewear, contact lenses (yes, I’m not kidding), a watch, a wristband, clothing, jewelry or an accessory.

Is this for me you ask? Well, I believe that there will be one or several devices that will resonate with you. Why Not? Think of everyday applications where you normally turn to your smartphone, tablet, laptop or a single purpose device and re-imagine them as part of something you already wear.

 

Say, for example, your goal is to shed a few pounds. You can turn to a simple wristband like Nike+ Fuelband that incorporates an accelerometer that measures your movement and converts it into calories burned. You set your daily goal, put it on and it tracks your activity which you can see on the band’s display along with distance travelled and the time. Your smartphone will give you more data so that you can track your progress over time. (more…)
Favicon-White

 

Interested in our AIM Newsletter?
Yes Please

Contact Info

Unit 238 – 11180 Coppersmith Place, Richmond, BC, V7A 5G8

Copyright 2017 Sarah Bundy © All Rights Reserved