Business and Life Inspiration with Billionaire Frank Giustra

Billionaire Frank Giustra on Business and Philanthropy I’m lucky in my line of work that I get to meet so many incredible people. Being able to live and work in the online world allows me flexibility and reach like no other industry I know of. Because of this flexibility I’ve been getting more involved in the Vancouver community, enjoying events with diverse and rich groups of successful business visionaries.

Today was no exception. BCBusiness’s Top 100 honoured the top 100 companies in BC, Canada. Frank Giustra was the special guest of todays event, and I enjoyed the pleasure of listening to his life story and how he has contributed to four different multi-billion dollar corporations.

Though Mr. Giustra is most well known for his work in the mining and film industries (Lions Gate Film), his work as a philanthropist, and his down to earth nature is what attracted me to him as a person. He was genuine in his answers, often being asked about his weaknesses, doubts and past failures, to which he always came out with positive responses of hope, focus and a well balanced life. (more…)

Doing Business Differently to Get Results – Tips from 5 Top CEOs

Tracy Redies CEO of Coast Capital Speak on Being Different

Yesterday in Vancouver, the Forum for Women Entrepreneurs and Coast Capital Savings put on a round table discussion with highly successful CEOs in the Vancouver Community.

This group discussed topics around what makes them unique, successful and different from the rest.

Here are some key takeaways from the group of CEOs who know how to do it right. On the Panel:

#DoingBizDifferently

Coast Capital’s Purpose: To Change the Way Canadians Feel About Banking Forever”. Align your business model to your purpose. For them it’s to provide simple financial help. The world of banking is complicated and confusing. They make it simple and fun. Behind every transaction, every touch point, their entire business asks the question “how we can help our client”. They want to be as far away from the image of “banking” as possible, and that differentiates them. Instead of hiring experts, they hire attitude and train on expertise.  They even re-wrote all of their legal documents so any customer could understand them completely in simple terms.

Their policies are based on the Litman’s test of trust first. That means they trust everyone until they prove otherwise. “You’re the boss” Campaign allows customers feel they are the boss and in charge of their lives, which they are. Coast Capital is simply there to help. They ask how each customer has a positive unexpected result or experience with then. They have “money chats” with their customers and prospective customers, and the purpose is to help them improve their lives. They found a fun, humorous way to present financial information.

They want their employees to believe with passion and conviction that they are positively changing for the better their customers’ lives. They made a promise to their employees to change the way employees feel about work forever. Happy, engaged employees tend to make happy, engaged customers. Eliminate the friction that cause customer frustration and get your employees to believe and live what you are doing, and you will be successful.  (more…)

How Will Layar’s Interactive Print Influence the Future of Internet Marketing?

The days of seeing a product in a magazine and then finding it in a store or online later to purchase it are over. Today’s consumers want what they want and they want it now. Waiting is not an option. With the new augmented reality and interactive print technologies from Layar, the wait is over.

Using augmented reality, Layar turns any print or flat page into an interactive storefront. After a customer has downloaded the free app onto their smart phone or tablet, they simply point their device at an ad in a magazine and click, and they are taken to the company’s online store or a video or a social media outlet.

Currently, this technology is being used extensively by Dutch companies, but is it now finding its way into North America. Over six million consumers in the US have downloaded the app and over twenty-seven million have worldwide.

What does this mean for the future of internet marketing and consumer buying? This technology blurs the line between print and online marketing. Marketing campaigns will be designed with an eye towards creating visually stimulating and eye popping ads that shake up the entire buying experience and encourage readers to move from the page to online immediately. (more…)

How to Succeed at Internet Retailer Conference (IRCE)

Internet Retailer Conference and Exhibition Attendee ChartLast week was the world famous Internet Retailer Conference & Exhibition (IRCE) in Chicago where thousands of retailers, vendors and eager students gathered to devour the online retail industry’s latest innovations, strategies and presentations by great leaders in the space.

With over 200 speakers, 600 vendors and an array of opportunities that come about by being anywhere within the 250,000 square foot stoping ground, IRCE is not a show to miss if you’re serious about retail.

However in order to make your time worth while without getting overwhelmed or missing the boat on your greatest opportunities, here are some tips for survival and making the most out of this exceptional show:

Five Tips to Success at IRCE:

1. Chose where to spend your time

Plan which areas have your greatest interest and spend time there. There are four main categories of the exhibition hall:

  • marketing/merchandising/social media
  • fulfilment/shipping/delivery
  • e-c0mmerce platforms
  • customer support/order processing/payments

Chose one, maybe two of these to spend your time in, and speak with as many people as possible. If you don’t you’ll find yourself wandering in an abyss of foreverness, not really finding any value in anything because you were spread too thin. Focus. Rinse and repeat. (more…)

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