Google recognizes this trend and has already created search algorithms to bump your website higher in search results if you have a mobile-optimized website. According to Google, non-mobile-optimized sites convert at an average of 0.3%, where mobile-optimized site convert at 1-3% on average.
Creating a mobile website is not always easy. There are multiple considerations including the platform you’re on, how you’re going to market your mobile site, SMS retargeting ads, analytics, how mobile shoppers think and navigate through sites and how your shopping cart can integrate for order fulfillment.
You need to consider:
- Design and Functionality
- Budget and Time