How Ready is Your Mobile Site for the Holidays?

Mobile is quickly becoming the new acquisition channel and some experts believe that by the end of 2013, 50% of your site traffic will come from a mobile device.

Google recognizes this trend and has already created search algorithms to bump your website higher in search results if you have a mobile-optimized website. According to Google, non-mobile-optimized sites convert at an average of 0.3%, where mobile-optimized site convert at 1-3% on average.

Creating a mobile website is not always easy. There are multiple considerations including the platform you’re on, how you’re going to market your mobile site, SMS retargeting ads, analytics, how mobile shoppers think and navigate through sites and how your shopping cart can integrate for order fulfillment.

You need to consider:

  1. Design and Functionality
  2. Versioning
  3. IT
  4. Budget and Time
  5. Marketing

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Need Some Great Programs to Promote in Q4?

If you’re looking for some great programs to promote this season All Inclusive Marketing, a full service affiliate management company has the following programs in ShareASale that would be perfect for Q4.

Kiyonna

Kiyonna.com is a leader in the plus-size clothing industry. Kiyonna has styled curvy women with its collection of contemporary plus size dressesand separates since 1996. This modern yet feminine label offers styles exclusively in sizes 0x-5x

  • 8% Commission
  • 60 Day Cookie
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.

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Performance Marketing vs Affiliate Marketing Part 2

Affiliate Marketing vs Performance Marketing
A few days ago I posted an article originally titled “Performance Marketing is NOT Affiliate Marketing“, however it caused some confusion as to my position on particular things so I changed it to Performance Marketing vs Affiliate Marketing. The main point of my post was to demonstrate that in affiliate marketing, in this case from a merchant perspective (since most of my readers are advertisers), there needs to be some actual performance and effort attributed to sales. In reality, this goes for any type of affiliate or merchant partner.

From the affiliate side, this is equivalent to signing up and promoting a program that doesn’t convert. In this case, there is no performance from the merchant side.  That was the point of that post. However, upon receiving some good constructive feedback as to how the title and exclusion of some additional points might contribute to an already confusing topic (and I’m always open to positive constructive feedback), I wanted to share a few more points and insights that might shed some light on this subject. (more…)

Merchants and Affiliates, Beware Cashback & Loyalty Toolbars

An affiliate named John Cheshire based in London, England emailed me with his passionate position on cashback and loyalty toolbars after commenting on my post “Is Affiliate Marketing Dead“. Having been in the industry for over 12 years, he made some interesting points based on his own experience, tests and findings on toolbars and their effect on affiliates and merchants. I felt it was an important topic to share so others could better understand how this might be affecting them.

Following are the thoughts and findings of John which he wrote exclusively for SarahBundy.com.

I refer to the Shopathome (SAH) and Nectar toolbars. Affiliates should be concerned because the toolbars aim to take the commission for sales referred through other sites’ affiliate links. Merchants should be wary of the toolbars because they threaten the relationship with their affiliates and also cause a growing number of direct visits to merchants’ websites to be logged as affiliate sales for the toolbar operators. (more…)

Is There a Market for Affiliate Marketing in China?

I had three very interesting phone calls last week from completely different people asking me about affiliate marketing in China. One, a US based investor asking my opinion about the potential of affiliate marketing in China, another, a Chinese branding company looking to do business with us and the last a New York based Chinese Affiliate Network focused on US product sales in China.

I asked a few questions to get a better understanding of the marketplace and their understanding of it.

Chinese Affiliate Network: ChinadGateway

I was really intrigued when these guys called me because they were looking for US based companies wanting to advertise to a Chinese market on a performance base. However when I asked how affiliate marketing worked in China, they said Chinese affiliate marketers generally worked on a CPM basis only. They do not work on a rev share or CPA model. When I asked why, they said Chinese internet marketers wouldn’t take the risk because Chinese buyers don’t generally look at unknown brands or products. Chinese online buyers want only recognized brands of products that are not manufactured in China. I saw two big problems with their model in targeting US advertisers. (more…)

10 Tips for Increasing Holiday Shopping Results

October 1st marked the first day of Q4 and sellers and affiliates alike are focused heavily on the busiest shopping quarter of the year. Halloween, Thanksgiving, Black Friday, Cyber Monday and Christmas all mean huge sales opportunities for all. According to ShareASale:

•Q4 2011, consumers spent $50 billion online shopping!
•Affiliates see upwards of 50% of their revenue during Q4.
•Cyber Monday was the #1 highest shopping day of 2011. The following two Monday’s were #2 and #3. These three weeks are the most impactful spending time of the year.

If you’re not already full swing, you’re a bit behind the rest, but you still have time to catch up and get your placements in order before you miss out completely! Here are a few tips to make sure you’re taking advantage of the busiest sales cycle of the year. (more…)

Performance Marketing vs. Affiliate Marketing

What is performance marketing? What is what we refer to as “Affiliate Marketing”? To me, Performance Marketing is just that: Performance. What is performance? By definition it’s the execution or accomplishment of work, acts, feats, etc. That means that just being “associated” or “affiliated” with someone does not equal true performance or true value. By signing up for every known brand then trademark bidding on brand terms to convert easy sales with coupon codes is not performance marketing. It’s “affiliated marketing”. By definition, you have to do something to earn something back. (more…)

Why Impact Radius is Impacting Tracking

 

An integrated marketing suite. That’s what they are. They are an affiliate marketing platform, tag management system, media measurement tool, pay per call solution and much much more. Why is this important to internet retailers? Because with their system you can make and save more money.

Here are 5 cool features Impact Radius has to offer. (more…)

T3Leads Offers More Than the Normal CPA Network

DISCLAIMER – This is a sponsored post. However it is an honest review based on my conversation with T3Leads and I told them I would be honest if I didn’t like it.

 

I’m not a huge fan of CPA networks, mostly because you can’t work with their affiliates directly and because they have very few differentiators. However there will always be a need for good CPA networks for particular types of verticals such as finance, real estate, education and services.  These are good for pay per lead, pay per click and pay per impression type programs. T3 Leads, which is the largest Pay Day network in the US, Canada and the UK, had some interesting features I  did like because they were different and useful to both affiliates and merchants. T3 Leads has been around since 2006, so they are not just another pop-up CPA Network. They are established with 40+ employees and have great presence around the world. You can watch this video to see how their back end looks: T3Leads-Back-End (more…)

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