Wow. How many of you have heard Gary Vaynerchuk (@garyvee) speak in person? I hadn’t until yesterday and My God, what an incredible experience. I took some notes from his presentation and recorded the talk to digest it again later, but what really struck me right off the bat was his message about the shift in the way our society communicates and markets. I’ve heard it all before from a million other places – social and mobile are the ways of the future, but for some reason, it didn’t really impact me until my hour with him.
What I took from his talk is the immense opportunity of the affiliate marketing space coming in social and mobile marketing, more so than in search and coupon affiliates, both of which are currently dominating the industry. I see a light at the end of the tunnel for those feeling stuck by over saturation and push tactics, or affiliate programs dominated by coupon and loyalty sites. (more…)