Gary Vaynerchuk on Social and Mobile in Performance Marketing

Gary Vaynerchuk and Sarah Bundy on Social and Mobile in Performance MarketingWow. How many of you have heard Gary Vaynerchuk (@garyvee) speak in person? I hadn’t until yesterday and My God, what an incredible experience. I took some notes from his presentation and recorded the talk to digest it again later, but what really struck me right off the bat was his message about the shift in the way our society communicates and markets. I’ve heard it all before from a million other places – social and mobile are the ways of the future, but for some reason, it didn’t really impact me until my hour with him.

What I took from his talk is the immense opportunity of the affiliate marketing space  coming in social and mobile marketing, more so than in search and coupon affiliates, both of which are currently dominating the industry. I see a light at the end of the tunnel for those feeling stuck by over saturation and push tactics, or affiliate programs dominated by coupon and loyalty sites. (more…)

Carolyn Kmet (formerly of Groupon) Joins All Inclusive Marketing as New VP of Performance Marketing

Carolyn Tang Kmet - VP of Performance Marketing for AIMI couldn’t be more thrilled to announce that Carolyn Tang Kmet is joining All Inclusive Marketing as our new VP of Performance Marketing starting October 15, 2012!

Carolyn and I have been friends for a few years, and she is one of the people who has stood out as an industry star since the beginning.

Here’s a short bio of Carolyn’s work over the last few years.

Carolyn Tang Kmet brings over 13 years of performance marketing expertise to All Inclusive Marketing. Prior to joining the team, Carolyn was the affiliate marketing director for Groupon. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction. Prior to joining Groupon, Kmet led the client services team at, a Chicago-based affiliate network. Kmet has also managed affiliate programs at Orbitz, and She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley. (more…)

Blurb Showcases Small Business Book Smarts

Whether you are a small startup or global corporation you have to find unique ways to get noticed. For the first time, allows individuals to self publish print and ebooks to reach target markets affordably and with a memorable twist.

Blurb’s free platform allows designers, corporations, affiliates, photographers, artists and hobbyists to showcase their work in beautiful book format. Imagine the impact of a table top book featuring your corporate story. Or a handbook showcasing your case studies – or perhaps the programs you promote. (more…)

Google Mobile Opportunities for Publishers

Google AdSense on your Mobile DeviceThis week I’m blogging about Google AdSense and various opportunities for publishers across multiple platforms using Google’s suggestions from their Google AdSense in your City series.

The third part of their invitation only session in Vancouver last week covered essential mobile marketing tips and strategies for publishers and small businesses. Here are my notes from the session.

  • Get a mobile site once your website gets 10-15% of visitors through mobile devices.
  • Know how much traffic you get to your site through your analytics.
  • By 2015, Mobile Users will Surpass Desktop Users.
  • In the next 18 months, 15-30% of traffic to your site will come from mobile.

What’s your Mobile Strategy?

  1. Replicate Top Content (retain mobile users that want to access content on the go) ie: CNN
  2. Add unique mobile content (provide additional utility to engage with your brand on the go.

Tip: use Google analytics to find out where your visitors are spending all their time on your site then transition that over to mobile. (more…)

An Intro to Google’s DFP Solution for AdSense

Google's DFP for Small Business

Earlier this week I posted about the Top 10 Google Adsense Tips from Google’s AdSense in the City series, which I attended with James and Arlene Martell. The second part of the presentation was an intro to Google’s DFP Server Network for AdSense Publishers.

Here are my takeaways from this portion of the presentation.

What is Google’s DFP?

  • Stands for “DoubleClick For Publishers”
  • A piece of technology that allow you to traffic ads form multiple sources

Benefits of DFP

  1. Central Ad Management – It allows you one central location for ad management
  2. Easily Schedule Ads – Offers reminders to you know to change your HTML code.
  3. Powerful Reporting – Analytics are included, which also gives you the ability for your advertisers to log in and see just their reporting so you can focus on building quality content instead of on reporting.
  4. Precise Targeting – You can geographically target ads to people based on their country, province or state and even postal or zip code based on their IP address. This is the first time this has ever been possible.  (more…)

Top 10 AdSense Tips from Google

Google AdSense Sample

Google AdSense Example

I recently had the pleasure of attending the Top AdSense Optimization Tips presented by Google AdSense in Your City with friends James and Arlene Martell. I found it quite advanced but extremely useful for those at an intermediate to advanced level of Google AdSense.

Here are my major takeaways from the first part of this three part series:

What Drives AdSense Revenue?

  1. Revenue Per 1000 Impressions (RPM)
  2. Click – Through Rate (CTR)
  3. Volume of Impressions (Page Views)

Revenue = # of impressions / 10000 x RPM (25,000 x $2 = $50) + # of clicks x CPC (1000 x $0.05 = $50)

1. Sizes

Use wide ad formats opted in to text & image in these sizes

  • 728×90
  • 300×250
  • 336×280
  • 160×600

Google suggests to run both image and text advertisers. (more…)

Affiliate Window ( Stepping Up Their Game

affiliate window performance marketing network reviewedAccording to Affiliate Window, formerly known as, they are the first affiliate network to proactively combat the risks brought about by the recession and expose advertisers who haven’t cleared their existing publisher invoices on time. In one of the boldest moves by a network in recent times, Affiliate Window is putting publishers first by allowing them to manage their cash flow by indicating which retailers pay promptly and reliably. The way it works is relatively straight forward:

  • Any advertiser operating on a green status is completely safe to promote and will pay very very quickly.
  • Any advertiser operating on an amber exposure level 1 status is a low risk advertiser who pays Affiliate Window via Direct Debit but has exceeded their credit insurance limits.
  • Any advertiser operating on an amber exposure level 2 status is a medium risk advertiser who has exceeded their credit insurance limit.
  • Any advertiser operating on an amber exposure level 3 status is a medium risk advertiser, within their credit insurance limit but with overdue invoices.
  • Any advertiser operating on an amber exposure level 4 status is a high risk advertiser, they have exceeded their credit insurance limit and have overdue invoices.
  • Any advertiser operating on a red status should be avoided. (more…)

Affiliate Management Days Ft Lauderdale Ticket Sales

It’s the last two days to get the early bird pricing on the Affiliate Management Days conference for Affiliate Managers in Ft Lauderdale this year. The conference will be held October 9th and 10th at the

Whether your company already has an affiliate program, or you’re just starting out with affiliate marketing as a merchant, AM Days offers you the most valuable insight into how other online retailers are successfully implementing and managing their affiliate programs.

The conference will cover such topics as:

  • Affiliate program set up
  • Affiliate recruitment techniques
  • Communication with affiliates
  • Affiliate marketing fraud
  • Role of affiliate network(s)
  • Affiliate automation tools
  • Landing page & conversion optimization
  • Compliance policing & enforcement
  • Legislative issues & challenges
  • Innovations in affiliate marketing
  • Tracking & multi-touchpoint attributon
  • M-commerce in affiliate marketing

I asked the conference founder, Geno Prussakov some questions today to help understand why one should attend this event.

1. What can people expect to get out of Affiliate Management Days?

Three things: (1) practically applicable knowledge, (2) unparalleled professional networking (and new connections), and (3) motivation. (more…)



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