Vancouver Affiliate Marketers Give Back

Vancouver Affiliate Marketers Give Back

Last night we held our first first annual Vancouver Affiliate Marketers Give Back event. It was a huge success and we were able to collect a variety of household and personal items for those in need in Vancouver.

This year, because it was a fairly small group (10 of us in total), we held the event at my home near White Rock, BC. James and Arlene Martell (affiliates), Leanne and Peter Tremblay (affiliates), Jaxon Lam (Hootsuite affiliate manager), and half the AIM team came out to collect, sort and count donations for the Union Gospel Mission.

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Exclusive Interview with PMA Founder, Rebecca Madigan

Rebecca Madigan of the PMA - Performance Marketing AssociationI recently had the pleasure of speaking with Rebecca Madigan, founder of the Performance Marketing Association. We had never met even though we’ve both been in the industry for years and seen each others’ names often. After reaching out via Facebook we connected and got to chat. She’s an incredible lady and has such a keen passion for affiliate marketing. I asked to interview her so we could all get to know her and her contributions to our industry a little more.

Q: Please tell us about yourself and how you got into the Performance Marketing industry.

“I started in performance marketing in 2005 when I joined Commission Junction in product management. My previous experience was in product development in the early Internet days (I was product manager for the first VoIP product on the market), telecommunications and wireless. In all those industries we embraced trade associations and standards groups, to help propel the growth of these emerging markets. It always amazed me there was no trade association for performance marketing, considering how complex this industry is. In April 2008, after raising some outside funding from Lurn, I began organizing the PMA.” (more…)

Share-A-Sale’s New Leap Frog Feature Good News for Merchants and Affiliates

shareasale's leap frog feature - share-a-saleA little insider information allowed me a sneak peak at Share-A-Sale’s new feature they call “Leap Frogging” which every merchant in Share-A-Sale needs to know about. This is great news for both merchants and affiliates for the reasons described below.

In a nutshell, merchants can now submit tickets to have custom tracking set up that will credit affiliates differently according to different set rules which will significantly help with attribution.

Some of the rules created around the Leap Frog feature could include time on affiliate site, order of clicks, and so on. The “leap frog” affiliate is the one that sends traffic to a merchant first and “leap frogs” over another affiliate who would otherwise get credit for getting the last click.  This makes crediting affiliates much more fair. (more…)

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