What is ExactView Affiliate Management Tracking Technology?

Last month I had a very interesting phone call from one of the original founders of Buy.at Affiliate Network, Malcolm Cowley. An extremely intelligent and interesting man, Malcolm explained in many details the direction he believed to be the future of in house affiliate marketing optimization.

Now leading the efforts at Performance Horizon Group for ExactView, Malcolm explained many things about why ExactView would make it’s mark in the future of affiliate marketing.

Here’s a quick Q&A summary from our session:

Q: Tell us about Performance Horizon Group and why a merchant would be interested in you.

A: PHG offers a proprietary SaaS platform called ExactView for brands and publishers to manage their key revenue, drive relationships in-house, and make critical decisions through data analysis, thereby limiting risk across their web, social and mobile strategies. Our solutions are designed for several marketing channels including: Affiliate, Lead Generation, Mobile, and Social. (more…)

Recap of the New Affiliate Management Days Conference 2012 #AMDays

Sarah Bundy Speaking at Affiliate Management Days ConferenceSarah Bundy blogging at the first annual Affiliate Management Days showToday is my first day back after attending the first Affiliate Management Days conference in San Francisco, which I believed to be a great success for Geno Prussakov‘s first show ever. #AMDays is a conference dedicated solely to the education and advancement of affiliate managers from around the world. I had the privilege (and challenge) of live blogging the entire conference for SarahBundy.com, Small Business Trends and the AMDays Blog itself. Here is a quick access list to the sessions I live blogged during the show: (more…)

Leveraging Online Video for Affiliate Programs #AMDays

I’m live blogging the second day of the Affiliate Management Days conference (#AMDays) and am listening to a session by John Greathouse of Rincon Venture Partners on Leveraging Online Video for Affiliate Programs. Here are my notes from the session:

Online video marketing is maturing.  YouTube – more views, longer views, more reviews.

Problems:

  • Advertisers can’t efficiently gain access to large audiences alongside high quality content
  • Influences can only produce one or two 3-minute videos per week. Can’t invest in production / marketing (more…)

How to Effectively Reach & Engage Bloggers from #AMDays

It’s Day 2 of the new Affiliate Management Days conference and I’m stepping into a session called How to Effectively Reach & Engage Bloggers presented by Jenny Williams of Skimlinks.

Here are my major takeaways from this session:

  • Skimlinks has over 20,000 publishers that use the Skimlinks technology to help monetize their blogs and content sites leveraging “skim words”.
  • Who is a blogger? There are hundreds of thousands of blogs about every topic you can imagine (entrepreneurial bloggers, marketing bloggers, community bloggers, etc)
  • Bloggers are valuable because they create a huge long tail of influencers who can account for a large portion of your affiliate sales.  (more…)

Leveraging the “Offline” Channels by #AMDays Keynote Jason Spievak

Keynote and last session of day 1 of affiliate management days conference is “Leveraging the “offline” channels presented by Jason Spievak, CEO of Ring Revenue. As expected, it was a very informative session. Here are my key takeaways:

  • The “Call” industry is a billion dollar a year industry. Don’t turn a blind eye to this industry – it’s likely the most significant opportunity that you are not currently taking advantage of.
  • $300 billion is spent on advertising in the US every year, and only 15% of that is online. that means 85% of $300 billion is spent offline. So make sure you’re looking at this. (more…)

Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program

I’m sitting in a session right now on Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program by Kush Abdulloev of VMInnovations. Loved the session. I picked up a few good ideas and reassurance of a few important points.

Here are my favorite points of this session:

  • You do NOT need hundred and hundreds of coupon affiliates. You only need to work with the top 10-15. Don’t let them trademark or trademark plus bid. It does not add any additional value to your program. Look to add incremental value from your affiliate partners.
  • ONE affiliate newsletter has 800,000 email subscribers. Find these guys and work closely with them. That’s 800,000 incremental people you do NOT currently have access to. (more…)

Trends & Innovations in the Affiliate Marketplace – Live Blog Post from AMDays

I’m live blogging in a few different places this week while at Affiliate Management Days (the new affiliate management conference in San Francisco) and so far I’ve found it to be really fun and interesting. I’m sitting in a session called Trends & Innovations in the Affiliate Marketplace being taught by Google’s Ali Pasha.

I have to leave early, but here are my take aways from the first 20 mins of this session:

  • Google affiliate network spends 70% of their time thinking about what will move the needle and push the limits to trends and innovation optimization.
  • Top three focuses: Social, Mobile and Commerce (more…)
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