Last month I had a very interesting phone call from one of the original founders of Buy.at Affiliate Network, Malcolm Cowley. An extremely intelligent and interesting man, Malcolm explained in many details the direction he believed to be the future of in house affiliate marketing optimization.
Now leading the efforts at Performance Horizon Group for ExactView, Malcolm explained many things about why ExactView would make it’s mark in the future of affiliate marketing.
Here’s a quick Q&A summary from our session:
Q: Tell us about Performance Horizon Group and why a merchant would be interested in you.
A: PHG offers a proprietary SaaS platform called ExactView for brands and publishers to manage their key revenue, drive relationships in-house, and make critical decisions through data analysis, thereby limiting risk across their web, social and mobile strategies. Our solutions are designed for several marketing channels including: Affiliate, Lead Generation, Mobile, and Social. (more…)