Essential “Need to Knows” for Affiliate Coupon Management

Earlier this month I had the opportunity to listen to Todd Crawford speak about coupon affiliate management at the Online Marketing Summit. He made some really great points. Here are my immediate takeaways:

A Few Top Coupon / Loyalty Affiliates:

  • Offers.com
  • Shopathome.com
  • Cheapsally.com
  • Bradsdeals.com
  • Clickdeals.com
  • Dealtaker.com
  • Couponsurfer.com
  • Mrrebates.com
  • Deals.com
  • Savings.com
  • CouponCabin.com
  • Amazing-Bargains.com
  • RetailMeNot.com (more…)

Industry Interview with Award Winning Affiliate Manager, Matt McWilliams

Award Winning Affiliate Manager, Matt McWilliams

As a continuation to my “Getting to Know Performance Based Marketing” interview series, I asked award winning Affiliate Manager, Matt McWilliams, a few questions. In his responses are some great points and tips for new merchants coming into the space.

Q:   How did you get into the Affiliate Marketing industry?

“Everyone seems to have a story for that question. It seems like we are approaching the first generation of people who actually got into affiliate marketing because they wanted to and set out to do it. (more…)

Shedding Some Light on the “Dark Side” of Performance Based Marketing

As part of shedding light on the “good” side of affiliate marketing, I think it’s important for merchants out there to get a better understanding of the different types of affiliates including who they are, what they do and how they think.

Too many people assume affiliate marketing is about “get rich quick”, multilevel marketing, pornography and online gaming, let alone scams, fraud and malicious activity. This is not the case for everyone and there are thousands of good affiliates out there who focus on smart and ethical marketing practices to drive incremental sales and value to a merchant’s bottom line. (more…)

Q&A with Affiliate Fraud Monitoring Solution: Brandverity

Brandverity affiliate fraud monitoring toolIn my quest to help better the name of the affiliate marketing industry (#FBAME), I decided to interview certain people who work to make a difference through the services they provide or the knowledge they shed on particular affiliate marketing matters. This week I had a Q&A with David Naffziger, CEO of affiliate fraud monitoring solution, Brandverity.

Q: When was Brandverity first Founded and how long did it take to create?

A: We first began looking at the idea in November 2007. I made it to my first Affiliate Summit in January and gathered enough interest to begin work that month. We launched an alpha version by mid-May and opened up to a much broader audience in September 2008. (more…)

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