The Best of 2012: A Year In Review

Affiliate marketing best of 2012With 2013 only a day away I spent some time thinking about the last year and all the incredible things we’ve seen and done. I am extremely grateful for what we’ve been able to experience this year and it was an absolute pleasure to be part of the affiliate marketing industry throughout 2012.  Here are some of my personal highlights & “20 best” personal experiences of the year. In no particular order:

  1. Being listed in Affiliate Summit’s Top 25 Affiliate Marketing Blogs of 2012
  2. Having achieved over 10,000 unique readers during my first year of blogging.
  3. Actively contributing to the Industry Advancement Council and efforts of the PMA
  4. Organizing and launching the first annual Vancouver Affiliate Marketers Give Back event which helped men, women and children in need in Vancouver.
  5. Meeting and conversing with the great Gary Vaynerchuk (more…)

Merry Christmas & Happy New Year!

I just wanted to drop a note to say Merry Christmas and Happy Holidays for those of you celebrating Christmas next week. I will be away with my family enjoying time with my kids, singing Christmas Carols, having hot apple cider, turkey and lamb roasts and enjoying the smells of Christmas around our homes.

For us it’s a time for family and friends and although I will be offline and enjoying a break until the new year, I will be thinking of you warmly and hoping you’re enjoying your time together too.

Have a wonderful next few days and I look forward to seeing you again in 2013!

Merry Christmas and Happy New Year!

Respectfully,

Sarah Bundy

How To Set Up an Affiliate Program Dream Team

Affiliate Program Management Team One of my frequent readers asked a question of me I thought was a fabulous topic, and a much overlooked question by many. The question was “How do you set up an effective affiliate / or performance marketing team? What positions do you feel are vital?” Great, question! Thanks for asking it.

The best affiliate managers I know have a variety of skills, and the best affiliate programs generally have an entire team of skilled people working on different aspects of the program. Here are the roles and skill sets I would recommend in order to build your powerhouse affiliate marketing team. (more…)

How To Group Your Affiliates for Success

Affiliate Marketign Groups & TypesThis week the question, “What are the different affiliates types or groups you use to be successful in your programs?” was asked of me. Great question.

Although there is no “standard” answer since many businesses have their own definition and breakdown of affiliates, here are my personal 17 key affiliate types and groups that help us remain successful in our affiliate program management.

1. Search Affiliates (PPC)

These are affiliates who use use pay per click efforts to drive the bulk of their sites. They may have their own landing pages which include affiliate links or perhaps direct link to the merchant site using their affiliate link as a redirect. Regardless, they pay for traffic to go where they need it to.

2. Content Affiliates (strictly SEO)

Content affiliates create original content on static sites, such as About.com or Top10Review type sites, then use their SEO experience to drive traffic through natural search results. These can be extremely useful for article type exposure, niche sites, review sites and second and third tier search engines, not to mention international search engine rankings. (more…)

Affiliate Home Parties Create New Opportunities for Merchants

blurb affiliate program innovative ideasOver the weekend an affiliate friend of mine decided to try something new with some friends. One of my top performing affiliates over the past 8 years, Leanne, decided to combine the Arbone / Mary Kay “Home Party” model to one of our clients, Blurb.

She invited several of her friends who are veteran scrapbookers and photo-albumists to try out Blurb’s self book publishing platform. She prepared by becoming initimately familiar with their online book building tools and asked our affiliate manager for exclusive codes for each of her guests. Brilliant. (more…)

How Small Businesses Are Spending Time in Social Channels [INFOGRAPHIC]

People often wonder how their hours on Facebook, Twitter, Pinterest, Linked In and Google Plus compare to others. If you’re a small business owner you may find these free channels helping your business, or depending on what you use it for, wasting your time.

Hubspot recently posted this infographic to display how other small businesses are spending their time on social media.

small-businesses-on-social-media

What’s your time on social media like in comparison to these stats? As a small business owner what do you use it for?

Affiliate Marketing Terms, Definitions and Abbreviations – Part 4: Functionality and Tools

Affiliate Marketing terms for tools and functionalityOver the last two weeks I have been defining many of the commonly used terms in  performance marketing. It can be overwhelming and confusing at times, so understanding the key terms will help ease your experience and effectiveness in this industry.

In part one we looked at the key players in performance marketing, in part two we looked at common affiliate program models, in part three we looked at metrics and KPIs and this section will take a closer look at the terms used in overall functionality and “tools” used in affiliate marketing. (more…)

Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)

Affiliate Marketing Terms, Metrics and KPIsAffiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one of our Affiliate Marketing Terms, Definitions and Abbreviations we talked about key players in the performance marketing space. In part two, we define the various affiliate marketing models that exist. This next section takes a look at the terms used when discussing common key performance indicators and affiliate marketing metrics.

Metrics and Key Performance Indicators

AOV / AOS – Average Order Value / Average Order Size

There are two general references to AOV or AOS. These are the overall Average Order Value of all purchases made on a website. If you look at your Google Analytics, for example, and go to your Conversions > Ecommerce > Overview section, this is the one called “Average Value”. (more…)

Affiliate Marketing Terms, Definitions and Abbreviations – Part 2: Common Affiliate Program Models

Affiliate marketing program modelAs a continuation from Part 1 of Affiliate Marketing Terms, Definitions and Abbreviations today we look at what the most common affiliate program models are.

Common Affiliate Program Models

CPA – Cost Per Acquisition

This is a term used to describe the action of acquiring a new customer. CPA can be used to describe a type of network (such as CPA network) or a $ or % payout to an affiliate for a particular action taking place.

CPC – Cost Per Click

This is a term used to either describe an affiliate marketing model where the affiliate earns on every click they send to a merchant or advertiser, exactly how Google AdSense works. (more…)

Affiliate Marketing Terms, Definitions and Abbreviations – Part 1: Key Players

Affiliate marketing can be incredibly complicated, especially when throwing around various industry terms, slang and abbreviations. Here are a few of the most commonly used / seen terms and expressions used in the affiliate marketing space.

 

Key Players

Before we get into defining commonly used terms, it’s important to point out who the key players are in the affiliate marketing / performance marketing space.

Merchant / Advertiser

This is the company or person selling and distributing the good or service to the end user. They are also known as internet retailers, e-commerce stores, service providers and a few other terms. However the two most commonly used are “merchant” or “advertiser”. It’s the affiliate’s job to promote the merchant in order to drive traffic that will ultimately generate a sale (or other desired action). (more…)

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